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whiskeyandred.com, read 1 day ago. Back to the report

93 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9393 nownow951#4,960972top 1%9839849951006full marks

Now #10,844 of 263,582Step 1 #4,960Step 2 top 1%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Answer the first question right under it

    +2 points, to 95, and #4,960, 5,884 places up

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    22 pages

    See the pages
    • /blogging-to-brand-yourself
    • /brand-your-instagram
    • /branding-v-s-brand-identity
    • /branding-with-words
    • /design-a-simple-website
    • /design-the-perfect-contact-page
    • /how-ai-can-enhance-vision-and-business-growth
    • /how-to-be-social
    • /how-to-brand-yourself
    • /how-to-build-your-creative-community
    • and 12 more in the copied plan
  2. 2

    Show sources on guides

    +2 points, to 97, and into the top 1%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    12 pages

    See the pages
    • /blogging-to-brand-yourself
    • /branding-v-s-brand-identity
    • /design-a-simple-website
    • /how-to-brand-yourself
    • /how-to-build-your-creative-community
    • /how-to-end-your-workday
    • /how-to-work-with-a-designer
    • /maximize-home-page
    • /time-for-a-rebrand
    • /two-audiences-one-brand
    • and 2 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 98

    Where the guide compares options or gives figures, put them in a table.

    23 pages

    See the pages
    • /blogging-to-brand-yourself
    • /brand-your-instagram
    • /branding-v-s-brand-identity
    • /branding-with-words
    • /design-a-simple-website
    • /design-the-perfect-contact-page
    • /how-ai-can-enhance-vision-and-business-growth
    • /how-to-be-social
    • /how-to-brand-yourself
    • /how-to-build-your-creative-community
    • and 13 more in the copied plan
  4. 4

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  5. 5

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages

    See the pages
    • /blogging-to-brand-yourself
    • /brand-your-instagram
    • /branding-v-s-brand-identity
    • /design-a-simple-website
    • /design-the-perfect-contact-page
    • /how-to-be-social
    • /how-to-brand-yourself
    • /how-to-build-your-creative-community
    • /how-to-end-your-workday
    • /how-to-improve-team-productivity-through-ownership-mindset
    • and 10 more in the copied plan
  6. 6

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    6 pages

    See the pages
    • /branding-v-s-brand-identity
    • /how-to-be-social
    • /how-to-build-your-creative-community
    • /top-10-small-business-tools
    • /what-is-included-in-a-branding-package
    • /what-to-ask-your-designer-when-booking-a-brand-package
3 more, to tidy up after 100
  1. 7

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    4 pages

    See the pages
    • /category/branding
    • /category/marketing
    • /portfolio/nannies-by-noa
    • /time-for-a-rebrand
  2. 8

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /design-a-simple-website
    • /how-to-be-social
    • /investing-in-your-brand-2
  3. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /what-is-included-in-a-branding-package

Done since the first read

  1. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 46 pages before.

  2. Set each page's canonical address

    Done, seen on the read of October 19. It failed on 2 pages before.

  3. Speed up the server

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 141 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /how-to-improve-team-productivity-through-ownership-mindset244 ms
  • /time-for-a-rebrand219 ms
  • /investing-in-your-brand-2199 ms
  • /branding-with-words178 ms
  • /blogging-to-brand-yourself172 ms

Fastest: /blog, 74 ms. Heaviest: /branding-logo-design-packages, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: an Organization named Whiskey and Red. mttr does not check the profiles it names.

  • Facebookwhiskeyandred
  • Instagramwhiskeyandred
  • Pinterestwhiskeyandred
  • YouTube@whiskeyandred
  • LinkedInwhiskey-and-red
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /what-is-included-in-a-branding-package fails 6: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /branding-v-s-brand-identity fails 5: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /design-a-simple-website fails 5: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /how-to-be-social fails 5: Answer the first question right under it, Put figures in tables and Add lists or tables1 page
  • /how-to-build-your-creative-community fails 5: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /blogging-to-brand-yourself fails 4: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /how-to-brand-yourself fails 4: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /how-to-end-your-workday fails 4: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /how-to-work-with-a-designer fails 4: Answer the first question right under it, Show sources on guides and Put figures in tables1 page
  • /investing-in-your-brand-2 fails 4: Answer the first question right under it, Put figures in tables and Replace unsupported sales claims1 page
  • /maximize-home-page fails 4: Answer the first question right under it, Show sources on guides and Put figures in tables1 page

And 19 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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