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whiteblockcompany.com, read 1 day ago. Back to the report

91 to 100 in 6 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow941top 5%9529639749851006full marks

Now #25,629 of 263,587Step 1 top 5%Step 6 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Describe images

    +3 points, to 94, and #7,430, 18,199 places up, and into the top 5%

    Describe every content image in its alt text.

    100 pages, 56 of them under /whites-block-talk-blog/archives/

    See the pages
    • /
    • /about-the-company
    • /contact-info
    • /contractors
    • /contractors/excavators
    • /contractors/landscapers
    • /contractors/masons
    • /dealers
    • /do-it-yourself
    • /industry-links
    • and 90 more in the copied plan
  2. 2

    Phrase headings as questions

    +1 point, to 95

    Phrase at least one heading as the question a person would ask.

    31 pages under /products/

    See the pages
    • /products/masonry
    • /products/masonry/colors
    • /products/masonry/shapesheets
    • /products/masonry/shapesheets/allan-block-products
    • /products/masonry/shapesheets/architectural-block
    • /products/masonry/shapesheets/chimney-block
    • /products/masonry/shapesheets/concrete-pier-block
    • /products/masonry/shapesheets/pre-cast-specialties
    • /products/masonry/shapesheets/screens-scallops-and-pavers
    • /products/masonry/shapesheets/sill-and-cap-block
    • and 21 more in the copied plan
  3. 3

    Add depth to thin pages

    +1 point, to 96

    Add true, specific detail until the page covers its subject.

    30 pages under /products/

    See the pages
    • /products/masonry
    • /products/masonry/colors
    • /products/masonry/shapesheets
    • /products/masonry/shapesheets/allan-block-products
    • /products/masonry/shapesheets/architectural-block
    • /products/masonry/shapesheets/chimney-block
    • /products/masonry/shapesheets/concrete-pier-block
    • /products/masonry/shapesheets/pre-cast-specialties
    • /products/masonry/shapesheets/screens-scallops-and-pavers
    • /products/masonry/shapesheets/sill-and-cap-block
    • and 20 more in the copied plan
  4. 4

    Add lists or tables

    +1 point, to 97

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    31 pages under /products/

    See the pages
    • /products/masonry
    • /products/masonry/colors
    • /products/masonry/shapesheets
    • /products/masonry/shapesheets/allan-block-products
    • /products/masonry/shapesheets/architectural-block
    • /products/masonry/shapesheets/chimney-block
    • /products/masonry/shapesheets/concrete-pier-block
    • /products/masonry/shapesheets/pre-cast-specialties
    • /products/masonry/shapesheets/screens-scallops-and-pavers
    • /products/masonry/shapesheets/sill-and-cap-block
    • and 21 more in the copied plan
  5. 5

    Put the text in the HTML

    +1 point, to 98

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    16 pages under /products/

    See the pages
    • /products/masonry
    • /products/masonry/shapesheets
    • /products/masonry/shapesheets/chimney-block
    • /products/masonry/shapesheets/concrete-pier-block
    • /products/masonry/shapesheets/screens-scallops-and-pavers
    • /products/masonry/shapesheets/sill-and-cap-block
    • /products/masonry/shapesheets/special-shapes
    • /products/masonry/shapesheets/step-stones-and-edgers
    • /products/masonry/shapesheets/stonewall-products
    • /products/precast
    • and 6 more in the copied plan
  6. 6

    Set a share image

    +2 points, to 100, and full marks

    Set og:image so links to the page carry a picture.

    100 pages, 56 of them under /whites-block-talk-blog/archives/

    See the pages
    • /
    • /about-the-company
    • /contact-info
    • /contractors
    • /contractors/excavators
    • /contractors/landscapers
    • /contractors/masons
    • /dealers
    • /do-it-yourself
    • /industry-links
    • and 90 more in the copied plan
5 more, to tidy up after 100
  1. 7

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  2. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  3. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 10

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages under /whites-block-talk-blog/archives/

    See the pages
    • /whites-block-talk-blog/archives/allan-block-contractor-certification-classes-for-2024
    • /whites-block-talk-blog/archives/big-rock-block-ab-contractor-class-schedules
    • /whites-block-talk-blog/archives/bio-diffuser-leaching-chambers-are-successfully-replacing-gravel-and-pipe-for-leach-field-installati
    • /whites-block-talk-blog/archives/get-a-new-start-on-your-outdoor-living-space
    • /whites-block-talk-blog/archives/its-the-time-of-year-to-start-planning-your-outdoor-projects
    • /whites-block-talk-blog/archives/new-free-standing-blocks-easily-create-the-look-of-traditional-stone-walls
    • /whites-block-talk-blog/archives/white-block-company-lends-a-helping-hand-with-extreme-makeover-home-addition-in-sandpoint-id
    • /whites-block-talk-blog/archives/winter-weather-brings-challenges-to-concrete-masonry
  5. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /whites-block-talk-blog/archives/spring-2022

Done since the first read

  1. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 544 pages before.

  2. Link to orphaned pages

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 1,845 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /whites-block-talk-blog/archives/is-it-spring-yet7.0 s
  • /whites-block-talk-blog/archives/allan-block-contractor-certification6.7 s
  • /whites-block-talk-blog/archives/merry-christmas-and-happy-new-year6.7 s
  • /whites-block-talk-blog/archives/precast-egress-window-well5.4 s
  • /whites-block-talk-blog/archives/fall-is-here5.0 s

Fastest: /products/precast/precast-drawings/meter-vaults, 846 ms. Heaviest: /whites-block-talk-blog/archives/new-flue-lines-in-stock, 10 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • nginxServer
  • Google Tag ManagerAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: a Local business named White Block Company. mttr does not check the profiles it names.

  • Facebook147735981958870
  • Googledata=!3m1!4b1!4m2!3m1!1s0x549e1f6f56fbbe0b:0xe2623569a7f525d2
pages with strong signs
4
hidden characters
0
chat, markdown or placeholders left in
5
dashes per 1,000 words
0
  • /whites-block-talk-blog/archives/2010-abu-schedules markdown never turned into formatting
  • /whites-block-talk-blog/archives/new-allan-block-product-in-stock markdown never turned into formatting
  • /whites-block-talk-blog/archives/recycled-material-for-sale markdown never turned into formatting
  • /whites-block-talk-blog/archives/spring-has-sprung markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /about-the-company fails 2: Describe images and Set a share image1 page
  • /contact-info fails 2: Describe images and Set a share image1 page
  • /contractors fails 2: Describe images and Set a share image1 page
  • /dealers fails 2: Describe images and Set a share image1 page
  • /do-it-yourself fails 2: Describe images and Set a share image1 page
  • /industry-links fails 2: Describe images and Set a share image1 page
  • /products fails 2: Describe images and Set a share image1 page
  • /projects fails 2: Describe images and Set a share image1 page
  • /whites-block-talk-blog fails 2: Describe images and Set a share image1 page
  • /whites-block-talk-blog/ 56 fail a rule. Worst: /whites-block-talk-blog/archives/allan-block-contractor-certification-classes-for-2024, 3 rules56 pages
  • /products/ 31 fail a rule. Worst: /products/masonry, 6 rules31 pages

And 1 more part of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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