- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
windowsondeathrow.com
77 of 100ahead of 49% of the sites mttr has read
Its strongest stage is Access, at 92 against the middle site's 91. 1 fix, 6 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,526 places up
- 77Now#130,984
- 83Add a tap-to-call link#79,458
The top half of every site starts at 77. The middle site in Los Angeles, CA scores 79.
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Where it ranks
Beside it on the board
- #132,850godske.com77
- #132,851oakwooddomesticapplianceservices.com77
- #132,852windowsondeathrow.com77
- #132,853campspace.com77
- #132,854blackmountainhuahin.com77
7,637 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Los Angeles, CA
- #1shaffercon.com100
- #2eyegeeks.com99
- #3voksha.com99
- #324windowsondeathrow.com77
The middle site in Los Angeles, CA scores 79.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 3
Worth the mostUse one main heading+5
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page101326% below typical
Words a page18739453% below typical
Rules failing somewhere1414About typical
Half its pages answer in262 ms210 ms25% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points53,394 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 5 points44,616 places up
Use one main headingUnderstand100 of 1001 in 4
Worth 3 points26,906 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points18,494 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each10,031 places up each
Set a share imageUnderstand98 of 1002 in 7
Fix title lengthsUnderstand39 of 1001 in 6
Show 8 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Settle on one addressAccessAbout the whole site2 in 3
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand34 of 1002 in 7
Bring deep pages closer to homeAccess7 of 1006 in 7
Replace unsupported sales claimsTrust3 of 1002 in 3
Set each page's canonical addressAccess1 of 1002 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleWindows on Death Row
DescriptionNone in the HTML
First headingNone in the HTML
OpeningABEL OCHOA, A PARTICIPANT TO THIS PROJECT, WAS EXECUTED BY THE STATE OF TEXAS ON FEBRUARY 6, 2020: READ MOREWE TOLD ABEL OCHOA’S STORY IN THE NEW YORK TIMES’ GRAPHIC JOURNALISM SERIES INSIDE DEATH ROW
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On windowsondeathrow.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On windowsondeathrow.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Los Angeles in the first words
The site is in Los Angeles, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On windowsondeathrow.com, name Los Angeles in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On windowsondeathrow.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.