- Middle site
- 91
- Behind by
- 15
Worth the mostSet each page's canonical address+7
wisdells.com
Top 50%of the 263,590 sites mttr has read, at #131,750
It scores 77.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
77 now84 with itTop 25% from 85
#131,750to#70,81960,931 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 77 for its last 2 reads. 8 points take it into the top quarter.
Beside it on the board
- #131,748garagedoorrepairstolleson.com77
- #131,749newzimbabwevision.com77
- #131,750wisdells.com77
- #131,751skiingwisconsin.com77
- #131,752ayorkcleaning.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 77Now#131,750
- 84Add structured data#70,819
- 91Set each page's canonical addressTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 1
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 7
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page48133.7× typical
Words a page8093942.1× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in241 ms210 ms15% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each60,931 places up each
Add structured dataUnderstand100 of 1001 in 3
Set each page's canonical addressAccess100 of 1002 in 5
Worth 4 points34,493 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points each17,418 places up each
Link straight to the final addressAccess99 of 1001 in 2
Replace unsupported sales claimsTrust28 of 1002 in 3
Show 6 more fixes
Worth 1 point each8,947 places up each
Describe imagesUnderstand31 of 1002 in 7
Use one main headingUnderstand9 of 1001 in 4
Set a share imageUnderstand13 of 1002 in 7
Fix title lengthsUnderstand6 of 1001 in 6
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as hotels and travel. 4 changes would make it plainer.
It reads as
Hotels and travelIt says it is in Lake Delton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleOfficial Site For Wisconsin Dells - Deals & Information
DescriptionNone in the HTML
First headingGet Together in Wisconsin Dells
OpeningThere’s only one place to have this much fall fun. A visit to Wisconsin Dells means waterpark splashes, thrilling adventures, scenic attractions, shopping, and great dining – all in one place. With lodging options for every style, it’s the perfect time to plan your Wisconsin…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On wisdells.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On wisdells.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lake Delton in the first words
The site is in Lake Delton, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On wisdells.com, name Lake Delton in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On wisdells.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.