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wowindows.com, read 2 days ago. Back to the report

89 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8989 nownow911top 10%93294396497597698798898998109911991210013full marks

Now #36,912 of 263,590Step 1 top 10%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Phrase headings as questions

    +2 points, to 91, and #20,083, 16,829 places up, and into the top 10%

    Phrase at least one heading as the question a person would ask.

    64 pages

    See the pages
    • /Angel_to_Demon
    • /Bats_Window_Clings
    • /Black_Widow
    • /Butterflies
    • /Candy_Corn_Galore
    • /Candy_Corn_Jamboree
    • /Catacombs
    • /Cats_and_Bats
    • /Christmas_Tree
    • /Freddys_Ready
    • and 54 more in the copied plan
  2. 2

    Add depth to thin pages

    +2 points, to 93

    Add true, specific detail until the page covers its subject.

    53 pages

    See the pages
    • /
    • /Bats_Window_Clings
    • /Black_Widow
    • /Candy_Corn_Galore
    • /Candy_Corn_Jamboree
    • /Catacombs
    • /Cats_and_Bats
    • /Christmas_Tree
    • /Freddys_Ready
    • /Happy_Jack
    • and 43 more in the copied plan
  3. 3

    Add structured data

    +1 point, to 94

    Add valid JSON-LD that says what the page is.

    35 pages

    See the pages
    • /
    • /1977-2011
    • /2013-present
    • /about-us
    • /accessories
    • /blog
    • /blog/tag/Blog
    • /blog/tag/Seo
    • /brands
    • /build-decorate-and-play-ideas
    • and 25 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 96

    Write a meta description of 70 to 165 characters that summarizes the page.

    66 pages

    See the pages
    • /1977-2011
    • /2013-present
    • /Angel_to_Demon
    • /Bats_Window_Clings
    • /Freddys_Ready
    • /Happy_Jack
    • /House_Full_of_Candy_Corn_Crush
    • /House_Full_of_Skulls
    • /House_Full_of_Spider_Webs
    • /House_Full_of_Zombie_Apocalypse
    • and 56 more in the copied plan
  5. 5

    Add breadcrumb data

    +1 point, to 97

    Add BreadcrumbList schema so the page has a place in the site.

    64 pages

    See the pages
    • /Angel_to_Demon
    • /Bats_Window_Clings
    • /Black_Widow
    • /Butterflies
    • /Candy_Corn_Galore
    • /Candy_Corn_Jamboree
    • /Catacombs
    • /Cats_and_Bats
    • /Christmas_Tree
    • /Freddys_Ready
    • and 54 more in the copied plan
  6. 6

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    26 pages

    See the pages
    • /1977-2011
    • /2013-present
    • /Cats_and_Bats
    • /House_Full_of_Angels_to_Demons_4-Pack
    • /House_Full_of_Candy_Corn
    • /House_Full_of_Candy_Corn_Crush
    • /House_Full_of_Shady_Spiders
    • /House_Full_of_Skulls
    • /House_Full_of_Spider_Webs
    • /House_Full_of_Zombie_Apocalypse
    • and 16 more in the copied plan
  7. 7

    Link straight to the final address

    +1 point, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    40 pages

    See the pages
    • /1977-2011
    • /2013-present
    • /about-us
    • /accessories
    • /blog
    • /bud
    • /build-decorate-and-play-ideas
    • /carolers
    • /cat-eyes-yellow-34-5-x60-backlit-posters
    • /christmas
    • and 30 more in the copied plan
  8. 8

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  9. 9

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    35 pages

    See the pages
    • /
    • /1977-2011
    • /2013-present
    • /about-us
    • /accessories
    • /blog
    • /blog/tag/Blog
    • /blog/tag/Seo
    • /brands
    • /build-decorate-and-play-ideas
    • and 25 more in the copied plan
  12. 12

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    5 pages

    See the pages
    • /
    • /bud
    • /carolers
    • /snappy-the-snowman
    • /surprise-halloween
  13. 13

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    7 pages

    See the pages
    • /blog/tag/Blog
    • /blog/tag/Seo
    • /cart.php
    • /compare
    • /login
    • /login.php
    • /sitemap.php
6 more, to tidy up after 100
  1. 14

    Describe images

    Under a point

    Describe every content image in its alt text.

    10 pages

    See the pages
    • /
    • /1977-2011
    • /2013-present
    • /brands
    • /build-decorate-and-play-ideas
    • /login
    • /mr-bopt-s-snow-sculptures
    • /sprawlywalls
    • /surprise-halloween
    • /wowindow-posters
  2. 15

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    5 pages

    See the pages
    • /Removable_Stickers
    • /bud
    • /carolers
    • /snappy-the-snowman
    • /surprise-halloween
  3. 16

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /login
    • /your-first-blog-post
  4. 17

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /recover/new
  5. 18

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  6. 19

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    1 page

    See the pages
    • /login

What else the read found

Half its pages start answering within 280 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /fill-your-house-w-candy-corn519 ms
  • /Zombie_Breakout513 ms
  • /wowindow-posters372 ms
  • /House_Full_of_Zombies371 ms
  • /1977-2011359 ms

Fastest: /login, 67 ms. Heaviest: /wowindow-posters, 34 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • BigCommercePlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
2
dashes per 1,000 words
0.2
  • /policies placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 6: Put the text in the HTML, Add structured data and Add depth to thin pages1 page
  • /surprise-halloween fails 9: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /bud fails 8: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /carolers fails 8: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /login fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /snappy-the-snowman fails 8: Put the text in the HTML, Add depth to thin pages and Phrase headings as questions1 page
  • /1977-2011 fails 6: Add structured data, Fix description lengths and Describe images1 page
  • /2013-present fails 6: Add structured data, Fix description lengths and Describe images1 page
  • /sprawlywalls fails 6: Add structured data, Fix description lengths and Describe images1 page
  • /about-us fails 5: Add structured data, Fix description lengths and Fix title lengths1 page
  • /build-decorate-and-play-ideas fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /contact-us fails 5: Add structured data, Fix description lengths and Fix title lengths1 page

And 87 more parts of the site.

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