- Middle site
- 91
- Behind by
- 1
Worth the mostSet each page's canonical address+2
www2.ljworld.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,239 places up
- 73Now#159,598
- 79Add a tap-to-call link#114,359
The top half of every site starts at 77. The middle site in Lawrence, KS scores 81.
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Where it ranks
Down 15,635 places since Oct 14, from #146,138. 4 points take it into the top half.
Beside it on the board
- #161,771fumarolaplumbing.com73
- #161,772dealingwithwindows.com73
- #161,773www2.ljworld.com73
- #161,774kersteneurope.com73
- #161,775parabricks.com73
6,046 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Lawrence, KS
- #1lawrencekansastreeservice.com97
- #2lawrenceconcretepros.com96
- #3lawrencekansastreeservicecompany.com95
- #30www2.ljworld.com73
The middle site in Lawrence, KS scores 81.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 7
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 13
Worth the mostShow sources on guides+3
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page65135.1× typical
Words a page6263941.6× typical
Rules failing somewhere261412 more than typical
Half its pages answer in16 ms210 ms92% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
26 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points47,414 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 3 points each23,149 places up each
Answer the first question right under itUnderstand97 of 1001 in 121
Show sources on guidesTrust55 of 1001 in 2
Worth 2 points each15,635 places up each
Phrase headings as questionsUnderstand97 of 1001 in 10
Use one main headingUnderstand99 of 1001 in 4
Set each page's canonical addressAccess49 of 1002 in 5
Show 20 more fixes
Worth 1 point each8,671 places up each
Put figures in tablesUnderstand95 of 1001 in 28
Add depth to thin pagesUnderstand63 of 1003 in 7
Describe imagesUnderstand80 of 1002 in 7
Fix title lengthsUnderstand59 of 1001 in 6
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add breadcrumb dataUnderstand97 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Put the text in the HTMLAccess10 of 1002 in 3
Add real images to contentUnderstand19 of 1002 in 3
Fix description lengthsUnderstand19 of 1001 in 11
Add lists or tablesUnderstand18 of 1001 in 2
Add structured dataUnderstand2 of 1001 in 3
Link straight to the final addressAccess6 of 1001 in 2
Allow pages to be indexedAccess1 of 1005 in 6
Add a way to get in touchAct1 of 1001 in 2
Match structured data to the pageUnderstand1 of 1003 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
Set a share imageUnderstand1 of 1002 in 7
How AI reads this site
It reads closest to law firms, but only loosely. 2 changes would make it plainer.
It reads as
Law firmsIt says it is in Lawrence.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Trades and home services
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleNews, Sports, Jobs - Lawrence Journal-World: news, information, headlines and events in Lawrence, Kansas
DescriptionNews, Sports, Jobs - Lawrence Journal-World: news, information, headlines and events in Lawrence, Kansas
First heading'One of a kind': Sale at the Lawrence Arts Center will find new homes for late musician's unique custom guitars
OpeningJeffrey “Chubby” Smith loved to perform – in so many different bands that his partner, Julie Mulvihill, can’t remember them all. He loved to create, building wild “Frankenstein” guitars with names like "Steakhouse Firebird." And, he really loved to hear other musicians play ...
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On www2.ljworld.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On www2.ljworld.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Law firms), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.