- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
yoursurprise.com
Top 5%of the 367 sites in Online shops, at #6
It scores 96.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
96 now98 with itTop 1% from 97
#4,946to#6374,309 places up98 of its 99 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
1 point takes it into the top 1%.
Beside it on the board
- #4,944dumpstercrews.com96
- #4,945jfgeneralconstruction.com96
- #4,946yoursurprise.com96
- #4,947presscustomizr.com95
- #4,948rapidcityjournal.com95
1,762 sites score 96. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 96Now#4,946
- 98Link straight to the final addressTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 34
Worth the mostFix description lengths+1
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page3101324× typical
Words a page9163942.3× typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in39 ms210 ms81% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points4,309 places up
Link straight to the final addressAccess98 of 991 in 2
Worth 1 point2,891 places up
Fix description lengthsUnderstand29 of 991 in 11
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand18 of 992 in 7
Fix title lengthsUnderstand6 of 991 in 6
Set a share imageUnderstand10 of 992 in 7
Replace unsupported sales claimsTrust2 of 992 in 3
Add structured dataUnderstand1 of 991 in 3
How AI reads this site
It reads mostly as online shops, and a little like agencies and studios. 2 changes would make it plainer.
It reads as
Online shopsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitlePersonalised Gifts with Photo and Text | YourSurprise
DescriptionSurprise your loved ones with personalised gifts featuring the name, photo or text of your choice! Perfect for any occasion. Create yours now!
First headingPersonalized gifts
OpeningShare your favourite YourSurprise moment with #YourSurpriseMoment! Get inspired and discover even more gift inspiration on our community page.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On yoursurprise.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On yoursurprise.com, find where the site mixes Online shops with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.