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zacheraphoto.com, read 1 day ago. Back to the report

88 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%9229339449459569679689699610961197129813981499159916991710018full marks

Now #40,449 of 263,577Step 1 top 10%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +2 points, to 90, and #25,848, 14,601 places up, and into the top 10%

    Add valid JSON-LD that says what the page is.

    14 pages

    See the pages
    • /
    • /andrew-and-waihay
    • /contact
    • /couples
    • /family
    • /grace-and-nathan-gallery
    • /investment
    • /jessica-and-keaton-gallery
    • /katie-and-paul-gallery
    • /kendall-and-mike-gallery
    • and 4 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 92

    Give the page exactly one h1 that says what it is about.

    15 pages

    See the pages
    • /
    • /andrew-and-waihay
    • /author/zacherazacheraphoto-com
    • /blog
    • /category/engagements
    • /category/powershot-sessions
    • /category/weddings
    • /grace-and-nathan-gallery
    • /jessica-and-keaton-gallery
    • /katie-and-paul-gallery
    • and 5 more in the copied plan
  3. 3

    Describe images

    +1 point, to 93

    Describe every content image in its alt text.

    16 pages, 10 of them under /2026/

    See the pages
    • /2026/02/12/chicago-history-museum-wedding
    • /2026/02/27/bridgeport-art-center-wedding
    • /2026/03/17/langham-chicago-wedding
    • /2026/03/31/the-exchange-chicago-wedding
    • /2026/04/16/powershot-session-with-amanda
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/01/art-institute-of-chicago-wedding
    • /2026/09/12/best-locations-for-chicago-engagement-photos
    • /2026/09/18/the-old-post-office-wedding
    • /2026/09/30/union-league-club-wedding
    • and 6 more in the copied plan
  4. 4

    Fix description lengths

    +1 point, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    13 pages

    See the pages
    • /andrew-and-waihay
    • /author/zacherazacheraphoto-com
    • /blog
    • /category/engagements
    • /category/powershot-sessions
    • /category/weddings
    • /grace-and-nathan-gallery
    • /jessica-and-keaton-gallery
    • /katie-and-paul-gallery
    • /kendall-and-mike-gallery
    • and 3 more in the copied plan
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    10 pages under /2026/

    See the pages
    • /2026/02/12/chicago-history-museum-wedding
    • /2026/02/27/bridgeport-art-center-wedding
    • /2026/03/17/langham-chicago-wedding
    • /2026/03/31/the-exchange-chicago-wedding
    • /2026/04/16/powershot-session-with-amanda
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/01/art-institute-of-chicago-wedding
    • /2026/09/12/best-locations-for-chicago-engagement-photos
    • /2026/09/18/the-old-post-office-wedding
    • /2026/09/30/union-league-club-wedding
  7. 7

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages under /2026/

    See the pages
    • /2026/03/31/the-exchange-chicago-wedding
    • /2026/04/16/powershot-session-with-amanda
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/12/best-locations-for-chicago-engagement-photos
  8. 8

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    6 pages under /2026/

    See the pages
    • /2026/02/12/chicago-history-museum-wedding
    • /2026/03/17/langham-chicago-wedding
    • /2026/04/16/powershot-session-with-amanda
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/12/best-locations-for-chicago-engagement-photos
    • /2026/09/18/the-old-post-office-wedding
  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  11. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages under /2026/

    See the pages
    • /2026/03/31/the-exchange-chicago-wedding
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/12/best-locations-for-chicago-engagement-photos
  12. 12

    Show when guides were updated

    +1 point, to 97

    Show when the guide was last updated, and set dateModified in its schema.

    3 pages under /2026/

    See the pages
    • /2026/02/12/chicago-history-museum-wedding
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/01/art-institute-of-chicago-wedding
  13. 13

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages, 6 of them under /2026/

    See the pages
    • /2026/02/12/chicago-history-museum-wedding
    • /2026/03/31/the-exchange-chicago-wedding
    • /2026/04/16/powershot-session-with-amanda
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/01/art-institute-of-chicago-wedding
    • /2026/09/18/the-old-post-office-wedding
    • /leslie-and-jd
  14. 14

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    12 pages

    See the pages
    • /andrew-and-waihay
    • /blog
    • /category/engagements
    • /category/powershot-sessions
    • /category/weddings
    • /grace-and-nathan-gallery
    • /jessica-and-keaton-gallery
    • /katie-and-paul-gallery
    • /kendall-and-mike-gallery
    • /leslie-and-jd
    • and 2 more in the copied plan
  15. 15

    Replace unsupported sales claims

    +1 point, to 99

    Replace the sales claim with a fact that can be checked.

    4 pages

    See the pages
    • /
    • /2026/04/30/north-avenue-beach-engagement-photos
    • /2026/09/01/art-institute-of-chicago-wedding
    • /family
  16. 16

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  17. 17

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /wp-login.php
  18. 18

    Add a way to get in touch

    +1 point, to 100, and full marks

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /contact
2 more, to tidy up after 100
  1. 19

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /wp-login.php
  2. 20

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /wp-login.php

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

  2. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 30 pages before.

What else the read found

Half its pages start answering within 465 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /2026/02/27/bridgeport-art-center-wedding726 ms
  • /2026/03/17/langham-chicago-wedding725 ms
  • /706 ms
  • /2026/02/12/chicago-history-museum-wedding698 ms
  • /blog670 ms

Fastest: /sample-page, 270 ms. Heaviest: /2026/09/01/art-institute-of-chicago-wedding, 27 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • jQueryLibrary
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.9

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Use one main heading and Match structured data to the page1 page
  • /wp-login.php fails 7: Allow pages to be indexed, Add structured data and Set each page's canonical address1 page
  • /leslie-and-jd fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /andrew-and-waihay fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /blog fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /grace-and-nathan-gallery fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /jessica-and-keaton-gallery fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /katie-and-paul-gallery fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /kendall-and-mike-gallery fails 4: Add structured data, Use one main heading and Fix description lengths1 page
  • /contact fails 3: Add a way to get in touch, Add structured data and Describe images1 page
  • /family fails 2: Add structured data and Replace unsupported sales claims1 page
  • /sample-page fails 2: Fix description lengths and Set a share image1 page

And 7 more parts of the site.

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