- Middle site
- 91
- Behind by
- 23
Worth the mostFix pages that fail to load+7
zillow.com
74 of 100ahead of 41% of the sites mttr has read
Its strongest stage is Understand, at 74 against the middle site's 59. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,821 places up
- 74Now#153,078
- 81Fix pages that fail to load#97,257
The top half of every site starts at 77. The middle site in Saint Louis, MO scores 81.
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Where it ranks
3 points take it into the top half.
Beside it on the board
- #155,408boulderlandscapingllc.com74
- #155,409angkornationalmuseum.com74
- #155,410zillow.com74
- #155,411americanstandardair.com74
- #155,412rockfordfireandwaterrestoration.com74
6,503 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Saint Louis, MO
- #1coloringbook.com98
- #2movoto.com94
- #3stlzoo.org92
- #26zillow.com74
The middle site in Saint Louis, MO scores 81.
Where it stands
Each stage against the middle site. It trails on Access and Act.
- Middle site
- 59
- Ahead by
- 15
Worth the mostAdd structured data+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 4
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read984454 more than typical
Links a page39133× typical
Words a page404394About typical
Rules failing somewhere18144 more than typical
Half its pages answer in474 ms210 ms126% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,153 places up
Fix pages that fail to loadAccess44 of 983 in 4
Worth 6 points49,500 places up
Add a tap-to-call linkAct52 of 981 in 3
Worth 2 points each16,803 places up each
Add structured dataUnderstand19 of 981 in 3
Describe imagesUnderstand29 of 982 in 7
Link straight to the final addressAccess53 of 981 in 2
Show 13 more fixes
Worth 1 point each9,295 places up each
Allow pages to be indexedAccess9 of 985 in 6
Set each page's canonical addressAccess12 of 982 in 5
Fix description lengthsUnderstand16 of 981 in 11
Set a share imageUnderstand31 of 982 in 7
Use one main headingUnderstand8 of 981 in 4
Add a way to get in touchAct5 of 981 in 2
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Answer the first question right under itUnderstand2 of 981 in 121
Put figures in tablesUnderstand3 of 981 in 28
Phrase headings as questionsUnderstand2 of 981 in 10
Add an llms.txtAccessAbout the whole site1 in 4
Match structured data to the pageUnderstand1 of 983 in 7
Fix title lengthsUnderstand6 of 981 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleZillow: Real Estate, Apartments, Mortgages & Home Values
DescriptionThe leading real estate marketplace. Search millions of for-sale and rental listings, compare Zestimate® home values and connect with local professionals.
First headingRentals. Homes. Agents. Loans.
OpeningPick up where you left off on your Zillow Home Loans dashboard.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Zillow: Real Estate, Apartments, Mortgages & Home Values” and “Rentals. Homes. Agents. Loans.”.
Agent instructions
On zillow.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name Saint Louis in the first words
The site is in Saint Louis, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On zillow.com, name Saint Louis in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On zillow.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best real estate agents near Saint Louis, MO? Its answer, and whether it cites zillow.com, shows here in a moment.