bigvapestore.com

1. Brandmissing on 25 of 25

   Name the brand, so the product can be matched across stores.

2. Shippingmissing on 25 of 25

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

3. Returnsmissing on 25 of 25

   State the return policy: the window, the countries and who pays, once for the store.

4. Product identifiermissing on 20 of 25

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

5. Conditionmissing on 11 of 25

   Say each product is new, or how it is used or refurbished.

6. An offermissing on 1 of 25

   Give each product an offer: without one there is no price, currency or stock for a cart to read.

7. Pricemissing on 1 of 25

   State the price as a number, such as 68.00, never text with a symbol in it.

8. Descriptionmissing on 1 of 25

   Give each product the description its page shows.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.