tomwood.com

1. Product data on every product page11 of 25 pages

   Some product pages send no Product data before any script runs, so a shopping agent has nothing to read. Write it into the product template.

2. Imagemissing on 14 of 14

   Give each product a full image address, starting https://, not one starting //.

3. An offermissing on 14 of 14

   Give each product an offer: without one there is no price, currency or stock for a cart to read.

4. Pricemissing on 14 of 14

   State the price as a number, such as 68.00, never text with a symbol in it.

5. Currencymissing on 14 of 14

   State the currency as a three-letter code, such as USD.

6. In stock or notmissing on 14 of 14

   State stock as a schema.org value, such as https://schema.org/InStock, for each variant.

7. Product identifiermissing on 14 of 14

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

8. Conditionmissing on 14 of 14

   Say each product is new, or how it is used or refurbished.

9. Shippingmissing on 14 of 14

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

10. Returnsmissing on 14 of 14

    State the return policy: the window, the countries and who pays, once for the store.

11. Descriptionmissing on 2 of 14

    Give each product the description its page shows.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.