waveandridge.com

1. Product identifiermissing on 8 of 8

   Give each product its barcode (GTIN), or at least its SKU, from the product itself.

2. Conditionmissing on 8 of 8

   Say each product is new, or how it is used or refurbished.

3. Shippingmissing on 8 of 8

   State what delivery costs, where it goes and how long it takes, once for the store or on each offer.

4. Returnsmissing on 8 of 8

   State the return policy: the window, the countries and who pays, once for the store.

5. An offermissing on 4 of 8

   Give each product an offer: without one there is no price, currency or stock for a cart to read.

6. Pricemissing on 4 of 8

   State the price as a number, such as 68.00, never text with a symbol in it.

7. Descriptionmissing on 4 of 8

   Give each product the description its page shows.

8. Imagemissing on 2 of 8

   Give each product a full image address, starting https://, not one starting //.

9. Brandmissing on 2 of 8

   Name the brand, so the product can be matched across stores.

A count of fields says what a page's data states, read before any script runs. It does not decide eligibility: Merchant Center and Google's own review decide whether a product shows in merchant listings, Universal Cart or any other Google feature.