Agent View

[Skip to content](https://www.contractorgrowthnetwork.com/webinar/2026-marketing-playbook/#content)

## Stop Shooting From the Hip Using 2022 Marketing Tactics in 2026

In this free 45-minute training, you’ll get a simple 6-step 2026 marketing roadmap built for high-end remodelers—so scattered tactics turn into an intentional strategy that you actually understand.

If your plan is still “boost some posts, run some ads, hope it works,” you’re using an old playbook in a new market.

Watch the webinar here!

- Who This Is For
- Established remodeling companies that prioritize architectural or design work
- Companies that invest in professionally captured photos of their projects
- Owners who recognize the story behind the project is just as important as the project itself

Hosted by Logan Shinholser, Founder of Contractor Growth Network.

## 130+ 5-Star Google Reviews from Remodelers and Contractors

## 130+ reviews • 5.0 rating

## Here are a few highlights.

“CGN has a great process that helped bring our website back to life. Our current site was developed by CGN. Logan and his group not only executed the project in a top-notch, professional manner they offered a support and marketing plan second to none. Premium marketing service in a challenging space. I would recommend the Logan and the group at CGN.”

— Alex Weeks, Northbuilt Construction

“Our SEO dramatically improved. But the really crazy part? Our top qualified lead generator is ChatGPT. Homeowners search via AI, and because of what CGN built, we show up. That alone pays for everything.”

— Jared Purkey, California Aqua Pros

“We’ve generated more leads in 3 days with our new site than the entirety of our old site. The team at CGN walked us through every step of the process, and the quality is noticeable. We’re finally showing up where our clients are searching.”

— Nick Sammons, TruVine Renovations

## 2026 Homeowner Behavior Is Here. Is Your Marketing Still in 2022?

## The "spray and pray" marketing that used to sort-of work is getting punished. 2026 rewards trust, proof, and experience.

## Shift #1: AI Is Becoming the New "Friend Referral"

Homeowners aren’t just Googling “remodeler near me” anymore—they’re asking ChatGPT, Gemini, and Google’s AI Overviews who they should talk to for a $150K+ remodel.

These tools scan the web for detailed project pages, strong local signals, and real expertise.

If your online presence is thin, generic, or outdated, you get skipped.

2026 Reality: You don’t “game the algorithm.” You feed AI and search with real proof of the work you do and who you do it for.

## Shift #2: The Algorithm Changed Significantly Since 2022

“Post more.” “Boost it.” “Try some ads.” That used to sort-of work. Now it just burns money faster.

Platforms reward content that speaks clearly to a specific homeowner with a specific problem.

Vague “we do everything for everyone” messaging gets ignored.

If your content isn’t rooted in a clear ideal client and process, 2026 algorithms treat it as noise.

2026 Reality: You don’t need more content. You need content that’s built on clarity.

## Shift #3: High-End Homeowners Want a Full Experience Before They Call

For a 5–6 figure remodel, homeowners want to feel like they already know you.

They expect to see projects like theirs, in neighborhoods like theirs.

They want to understand how you think, how you run projects, and how you handle problems.

They’re reading, watching, and comparing you to 2–3 other remodelers before they ever reach out.

2026 Reality: Your marketing isn’t just “getting your name out there.” It’s building a trust-rich experience that lets homeowners choose you with confidence.

## Sound Familiar?

- You've stacked tactic on tactic (SEO, ads, social, sponsorships), but it doesn't feel like a coherent 2026 strategy.

- You're still relying on broad 'we do it all' messaging in a world where homeowners want specialists.

- The leads you're getting don't feel like they've done their homework—they still need to be sold on trust and fit from scratch.

- Your website shows pictures, but it doesn't really show how you think, how you build, and who you're best for.

- Deep down, you know you're running a 2022 playbook in a 2026 market.

## You're Not the Problem—Your Order of Operations Is

Most remodelers are doing what “worked okay” a few years ago: a decent website, some light SEO, a few boosted posts, maybe some paid leads. In 2026, that looks and feels random to homeowners—and to the algorithms. This isn’t about doing more marketing. It’s about finally upgrading your playbook to match how serious homeowners are choosing remodelers right now.

- "Unlike companies that offer mere superficial solutions, CGN prioritizes genuine modernization and ongoing education. They don't just offer fancy fluff and empty promises; they practice what they preach and then some."
- — Lexi & Ryan

## The 6-Step Marketing Foundation Framework for 2026

## Instead of stacking random tactics, this framework gives you the right order to build a 2026-ready marketing engine that earns trust and drives qualified leads.

## 1

ICA

## 2

USP

## 3

MEDIA

## 4

WEBSITE

## 5

SEO & AI

## 6

SOCIAL ADS

## 1

## Step 1 – Ideal Client Avatar (ICA)

Define exactly who your best-fit homeowner is—project type, location, budget, expectations—so every message and photo speaks directly to them.

**Solves:** Talking to everyone and attracting the wrong people.

## 2

## Step 2 – Unique Selling Proposition (USP)

Clarify, in plain language, what makes your process different and provable so homeowners and AI tools can repeat back why you’re the best fit.

**Solves:** Sounding like every other remodeler.

## 3

## Step 3 – Media & Branding

Turn your photos and videos into a consistent, professional story that shows your quality, style, and process at a glance.

**Solves:** Nice photos that don’t actually build trust.

## 4

## Step 4 – Website as a Sales Tool

Restructure your site into a guided experience with project stories, process, and FAQs so serious homeowners show up pre-educated and pre-sold.

**Solves:** A pretty brochure site that doesn’t sell.

## 5

## Step 5 – SEO & AI Search (GEO)

Build service + location and project pages that clearly signal who you serve and where, so 2026 search and AI tools know to send homeowners your way.

**Solves:** Not being found by Google—or by AI assistants.

## 6

## Step 6 – Social & Video Ads (Top-of-Funnel)

Once the foundation is in place, run targeted video campaigns that introduce your brand and drive the right people into a site that’s ready to convert.

**Solves:** Pouring ad spend into a leaky system.

## Most remodelers jump straight to Step 5 and blame "marketing" when it doesn't work.

## This framework shows you what to fix first and what to stop worrying about—for now.

Includes the 6-Step Implementation Guide with 30-day priorities.

## Real Results from Implementing the Framework

## See how a scattered approach transforms into a dominant market position.

## BEFORE

## AFTER

From barely visible in search results to dominating local high-intent keywords.

Turning a brochure site into a 24/7 sales tool with Featured Project pages.

Clear visibility into lead quality and ROI instead of guessing.

**Note:** The examples above are from a client we worked with directly. This webinar teaches you the framework and strategy behind these results. To implement the full system—including website development, content creation, and ongoing optimization—you would work with our team.

## Meet Your Host – Logan Shinholser, Founder of Contractor Growth Network

I started Contractor Growth Network after helping my dad’s koi pond company attract better clients by showing the real value of what he did for clients. Once we told his story the right way, he stopped competing on price and started winning work based on trust and quality.

Since then, my team and I have helped hundreds of high-end remodelers do the same through clear messaging, strong websites, and marketing that truly reflects their work.

I believe the next major shift for remodelers is already here: AI-driven search visibility. My focus is helping remodelers understand how these new tools decide who shows up first and how to make sure it’s you.

I’ve spoken on stages for Remodelers Advantage, JobTread, The Contractor Fight, Remodelers on the Rise, and the International Builders’ Show.

You don’t need to be a tech expert to stay visible. You just need to understand how AI decides who homeowners find and trust.

## What You'll Walk Away With

## Not just ideas—an actual playbook for your remodeling company.

- **The 6-step 2026 marketing roadmap** Know the exact order to fix your marketing so you stop guessing at tactics.

- **A clear picture of your ideal client** Finally define who you really want to work with—and how to speak directly to them.

- **A website + project pages that actually sell** See what a 2026-ready site looks like and how to turn projects into case studies.

- **How to show up in Google and AI search** Understand what needs to change so Google and tools like ChatGPT can actually find and recommend you.

- **A simple system to market every completed job** Turn each finished project into a mini-marketing campaign that keeps bringing in leads.

**Note:** This webinar teaches you the framework, strategy, and what needs to be done. We do not implement these systems for you during the webinar. If you want our team to build and execute this for your business, that’s a separate engagement.

## Trusted by High-End Remodeling Companies Across the Country

## Design-build and interior remodeling companies who've moved from random tactics to strategic systems.

## Questions Remodelers Ask Before Registering

Is this just a sales pitch?

No. This is a real training. I'll walk you through the 6 steps, show examples, and give you the implementation guide and 30-day audit. At the end, I'll briefly share how we can help if you want support—but you'll get plenty of value whether we work together or not.

We're already doing marketing. Is this still for us?

Yes. Most people who attend already have a site, SEO, and maybe even ads running. This framework helps you see what's missing, what's out of order, and where the quick wins are—without throwing everything out.

We're busy. How realistic is it to implement this?

The goal isn't to dump a hundred tasks on your plate. It's to show you what to stop doing, what to fix first, and what can wait. The 30-day audit is designed around real production schedules—not fantasy time.

I'm not very techy. Am I going to be lost?

No. We'll keep the language simple and focus on decisions—not software. You'll understand the “why” and “what” even if your team or a partner handles the “how.”

What if I can't make it live?

Register anyway. We'll send the recording and the 6-Step Implementation Guide to everyone who signs up. Live is best if you want to ask questions, but you won’t miss the content.

## If You Want 2026 to Be a Strong Year, You Can't Market Like It's 2022

## A 6–12 month marketing build means the decisions you make now show up in your 2026 pipeline.

## If You Build Your 2026 Foundation Now

- You clarify who you're truly built for and how you're different.
- You upgrade your website and project pages to tell the full story and build trust.
- You start showing up in search and AI tools with the right kind of content.
- By the time next year rolls around, your marketing isn't "lucky"—it's working on purpose.

## If You Keep Running the Old Playbook

- You spray-and-pray across channels and hope something sticks.
- You feel busier, but you don't feel more in control.
- You watch competitors show up in AI tools, outrank you locally, and feel "everywhere" online.
- You enter 2026 still saying, "We really need to get our marketing figured out this year."

## You can make 2026 the year your marketing finally feels strategic—or another year of hoping 2022's approach still works.

## Ready to Walk into 2026 with a Real Marketing Plan?

## Watch this free 45-minute training and leave with a 6-step 2026 marketing framework, an implementation guide, and a 30-day plan to start upgrading this year.

## What You'll Get

- Understand what a 2026-ready marketing foundation actually looks like for remodelers.
- See how AI, search, and homeowner behavior are changing how people choose you.
- Get the 6-Step Implementation Guide and 30-day audit to start making changes now.
- Walk away knowing what to stop doing—and what to double down on—for the coming year.

## Register For the Webinar

## Register For the Webinar

##### Sign up For Our Newsletter

###### Receive emails with our new content