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Featured Content ## [SIAL Paris 2026 Showcases Global Food Innovation](https://foodinstitute.com/focus/sial-paris-2026-showcases-global-food-innovation/) Explore the biggest food innovation trends at SIAL Paris 2026, from alternative proteins and fiber-rich foods to global flavors and convenience. [Chris Campbell](https://foodinstitute.com/author/chris-campbell/) | October 23, 2026 [Read more](https://foodinstitute.com/focus/sial-paris-2026-showcases-global-food-innovation/) Featured Content ## [Top 10 Wildest Holiday F&B Products of 2026](https://foodinstitute.com/manufacturing/top-ten-wildest-holiday-food-beverage-products-2026/) Food and beverage brands are betting on bold flavors, eye-catching packaging, and social media buzz with 2026 holiday launches. The list of unique LTOs includes Hidden Valley Spooky Ranch, Oreo Candy Cane Puffs, and more. Tess Owings | October 23, 2026 [Read more](https://foodinstitute.com/manufacturing/top-ten-wildest-holiday-food-beverage-products-2026/) Featured Content ## [Why Jeni’s Spent 5 Years Bringing Acorn Ice Cream to Market](https://foodinstitute.com/focus/why-jenis-spent-5-years-bringing-acorn-ice-cream-to-market/) Jeni’s spent five years developing an ice cream made with foraged acorns, but perfecting the recipe was the easy part. The brand’s innovation chief explains why sourcing the unusual ingredient proved so challenging. [Anna Kinder](https://foodinstitute.com/author/anna-kinderfoodinstitute-com/) | October 22, 2026 [Read more](https://foodinstitute.com/focus/why-jenis-spent-5-years-bringing-acorn-ice-cream-to-market/) Featured Content ## [Survey Shows Restaurant Worker Sentiment on the Rise](https://foodinstitute.com/labor/survey-shows-restaurant-worker-sentiment-on-rise/) Toast’s new Voice of the Restaurant Employee Survey, released today, revealed rising restaurant worker satisfaction with benefits, while wages remain a key retention challenge. Employees also show openness to AI for scheduling and training. [Kelly Beaton](https://foodinstitute.com/author/kelly-beatonfoodinstitute-com/) | October 22, 2026 [Read more](https://foodinstitute.com/labor/survey-shows-restaurant-worker-sentiment-on-rise/) Featured Content ## [What Shoppers Actually Want From C-Stores in 2026](https://foodinstitute.com/video/what-shoppers-actually-want-from-c-stores-in-2026/) C-store foodservice is gaining ground as consumers increasingly prioritize fresh, fast and restaurant-quality options. MenuData breaks down the forces reshaping convenience retail and where the next opportunities for growth are emerging. [Susan Choi](https://foodinstitute.com/author/susan-choifoodinstitute-com/) | October 22, 2026 [Read more](https://foodinstitute.com/video/what-shoppers-actually-want-from-c-stores-in-2026/) Featured Premium Content [Halloween Candy Defies Inflation It may have crossed your mind in August, when you saw a Spirit of Halloween store pop up in your city. Or, it may have occurred to you when you noticed Reese's Peanut Butter Pumpkins ...](https://foodinstitute.com/focus/halloween-candy-defies-inflation/) [Kelly Beaton](https://foodinstitute.com/author/kelly-beatonfoodinstitute-com/) | October 16, 2026 Premium [Kelly Beaton](https://foodinstitute.com/author/kelly-beatonfoodinstitute-com/) | October 16, 2026 Premium [More Premium Content](https://foodinstitute.com/more-premium-content/) [More Premium Content](https://foodinstitute.com/more-premium-content/) Latest News [Why Complete Automation of Warehouses Remains a Dream](https://foodinstitute.com/innovation/complete-automation-warehouses-remains-dream/) Marcy Kreiter | October 21, 2026 Marcy Kreiter | October 21, 2026 [Conflicting Nutrition Advice on Whole Grains, Carbs, and UPFs](https://foodinstitute.com/healthwellness/conflicting-nutrition-advice-while-grains-carbs-upfs/) [Anna Kinder](https://foodinstitute.com/author/anna-kinderfoodinstitute-com/) | October 21, 2026 [Anna Kinder](https://foodinstitute.com/author/anna-kinderfoodinstitute-com/) | October 21, 2026 [More Articles](https://foodinstitute.com/more-articles/?o=7) [More Articles](https://foodinstitute.com/more-articles/?o=7) Sponsored ## [Foodservice Manufacturers Need Better Trade Spend Intelligence](https://foodinstitute.com/sponsored/foodservice-manufacturers-need-better-trade-spend-intelligence/) [Tibersoft](https://www.tibersoft.com/) | October 22, 2026 [Tibersoft](https://www.tibersoft.com/) | October 22, 2026 Advertisement [Latest Videos](https://foodinstitute.com/category/video/) ### [What Shoppers Actually Want From C-Stores in 2026](https://foodinstitute.com/video/what-shoppers-actually-want-from-c-stores-in-2026/) C-store foodservice is gaining ground as consumers increasingly prioritize fresh, fast and restaurant-quality options. MenuData breaks down the forces reshaping convenience retail and where the next opportunities for growth are emerging. October 22, 2026 Play Next [Industry Uncovered: Can a Patch Cure Lactose Intolerance Symptoms? Industry Uncovered: Can a Patch Cure Lactose Intolerance Symptoms?](https://foodinstitute.com/video/industry-uncovered-can-a-patch-cure-lactose-intolerance-symptoms/) [How Retailers Win with AI: Loyalty Strategy with Lobyco CEO Ole Buch How Retailers Win with AI: Loyalty Strategy with Lobyco CEO Ole Buch](https://foodinstitute.com/video/how-retailers-win-with-ai-loyalty-strategy-with-lobyco-ceo-ole-buch/) [The New Playbook for Winning the Digital Shelf in an AI-Centered World The New Playbook for Winning the Digital Shelf in an AI-Centered World](https://foodinstitute.com/video/the-new-playbook-for-winning-the-digital-shelf-in-an-ai-centered-world/) [Industry Uncovered: Why Dining Alone Could Be Big Business for Restaurants Industry Uncovered: Why Dining Alone Could Be Big Business for Restaurants](https://foodinstitute.com/video/industry-uncovered-why-dining-alone-could-be-big-business-for-restaurants/) [Modernizing Food Compliance: How AI Is Speeding Up Regulatory Review Premium Modernizing Food Compliance: How AI Is Speeding Up Regulatory Review Premium](https://foodinstitute.com/webinar/modernizing-food-compliance-how-ai-is-speeding-up-regulatory-review/) [Industry Uncovered: Why Faith-Based Brands Are Winning Over Customers Industry Uncovered: Why Faith-Based Brands Are Winning Over Customers](https://foodinstitute.com/video/industry-uncovered-why-faith-based-brands-are-winning-over-customers/) [Food for Thought Leadership – How Food Brands Can Get More ROI from Influencers Food for Thought Leadership – How Food Brands Can Get More ROI from Influencers](https://foodinstitute.com/video/food-for-thought-leadership-how-food-brands-can-get-more-roi-from-influencers/) [The Restaurant Reality Check: Performance, Traffic & What’s Next in 2026 Premium The Restaurant Reality Check: Performance, Traffic & What’s Next in 2026 Premium](https://foodinstitute.com/webinar/the-restaurant-reality-check/) [Latest Podcasts](https://foodinstitute.com/category/podcast/) ### [FI Fast Break audio news: Oct. 21, 2026](https://foodinstitute.com/podcast/fi-fast-break-audio-news-oct-21-2026-2/) The latest FI Fast Break news podcast touches on the potential for global food inflation to accelerate into 2027, thanks to issues like geopolitical conflicts and rising fuel costs. October 20, 2026 Listen Next [Beyond the Data: What Really Drives Foodservice Sales? Beyond the Data: What Really Drives Foodservice Sales? Tibersoft’s Suzanne Cwik and Kinetic12’s Art Bell explain how connecting commercial activity to operator behavior can help manufacturers measure what works. October 13, 2026 Start Listening](https://foodinstitute.com/podcast/beyond-the-data-what-really-drives-foodservice-sales/) [FI Fast Break audio news: Oct. 14, 2026 FI Fast Break audio news: Oct. 14, 2026 The latest FI Fast Break news podcast touches on the surge in AI-powered cyberattacks, the latest trend in RTD drinks, and more. October 13, 2026 Start Listening](https://foodinstitute.com/podcast/fi-fast-break-audio-news-oct-14-2026/) [Is Grocery Loyalty About More Than Discounts? Is Grocery Loyalty About More Than Discounts? Loyalty expert David Ciancio joined The Food Institute Podcast live from Groceryshop 2026 to discuss how retailers can move beyond discounts. October 7, 2026 Start Listening](https://foodinstitute.com/podcast/is-grocery-loyalty-about-more-than-discounts/) [FI Fast Break audio news: Oct. 7, 2026 FI Fast Break audio news: Oct. 7, 2026 In this week’s food industry news in 2 minutes, we discuss the FDA’s conclusion of its Cyclospora investigation. October 6, 2026 Start Listening](https://foodinstitute.com/podcast/fi-fast-break-audio-news-oct-7-2026-2/) [FI Fast Break audio news: Sept. 30, 2026 FI Fast Break audio news: Sept. 30, 2026 The latest FI Fast Break news podcast discusses food-tech company Wonder’s elaborate plans for an autonomous food platform. September 29, 2026 Start Listening](https://foodinstitute.com/podcast/fi-fast-break-audio-news-sept-30-2026/) [FI Fast Break audio news: Sept. 23, 2026 FI Fast Break audio news: Sept. 23, 2026 In this week’s food industry news in 2 minutes, we examine how rising gas prices are impacting grocers, cryptocurrency could be used by restaurant operators, and more. September 23, 2026 Start Listening](https://foodinstitute.com/podcast/fi-fast-break-audio-news-sept-23-2026-2/) [What Comes After the Meal Kit? How HelloFresh Is Evolving What Comes After the Meal Kit? How HelloFresh Is Evolving HelloFresh’s Assaf Ronen explains how the meal kit company is working towards an app-centric future for its users. September 15, 2026 Start Listening](https://foodinstitute.com/podcast/what-comes-after-the-meal-kit-how-hellofresh-is-evolving/) [FI Fast Break audio news: Sept. 9, 2026 FI Fast Break audio news: Sept. 9, 2026 In this week’s food industry news in 2 minutes, we examine PepsiCo’s push into fresh foods, Walmart’s unique new delivery service, and more. September 8, 2026 Start Listening](https://foodinstitute.com/podcast/fi-fast-break-audio-news-sept-9-2026/) Advertisement FI-Home-NEW-2020Gaps Advertisement Events [25 Aug The Restaurant Reality Check: Performance, Traffic & What’s Next in 2026 (Webinar)](https://www.bigmarker.com/the-food-institute/the-restaurant-reality-check-performance-traffic-what-s-next-in-2026) [10 Sep Modernizing Food Compliance: How AI Is Speeding Up Regulatory Review (Webinar)](https://www.bigmarker.com/the-food-institute/modernizing-food-compliance-how-ai-is-speeding-up-regulatory-review) [02 Oct The State of Foodservice in Convenience (Webinar)](https://www.bigmarker.com/the-food-institute/the-state-of-foodservice-in-convenience) Publications - [Candy's Sweet Future](https://foodinstitute.com/product/candys-sweet-future/) $99.00 [Add to cart](https://foodinstitute.com/?add-to-cart=569933) ### FI Report October 2026
No h1: Give each one h1 that says what the page is.
The figures
100 pages, set against the 168,005 sites with figures.
- Readablehigher is better
- 100%100 of 100 pages
- All 168,005 sitesBetter than 47%
Pages whose own text is in the HTML the server sends, enough of it for their kind.
- Cleanhigher is better
- 21%middle page
- All 168,005 sitesBetter than 11%
Of the words before script, the share that are the page and not menus, footer and forms.
- Costshown, never scored
- 56,330tokens
- About 563 a page
To read every page once. A long page that answers well is not worse for it. Tokens are estimated at about 4 characters each.
How its pages spread on Clean
100 pages measured.
Against its rivals
The sites nearest it by what they do, with figures. Close means similar work, not better.
| Readinghigher is better | Costnot scored | ||
|---|---|---|---|
| Site | Readable | Clean | Tokens a page |
| foodinstitute.comThis site, 100 pages | 100% | 21% | 563 |
| sosland.com72 pages | 99% | 1% | 2,728 |
| ific.org99 pages | 97% | 86% | 1,391 |
| vitaminretailer.com100 pages | 100% | 73% | 2,808 |
First of 4 on Readable, third on Clean.
AI crawler access
What robots.txt says to each, as read on October 24, 2026. 7 of 8 may read the site.
| Crawler | robots.txt says | Used for | The line that decides |
|---|---|---|---|
| GPTBotOpenAI | Allowed | Training models | User-agent: GPTBot / Disallow: /wp-admin/ |
| OAI-SearchBotOpenAI | Allowed | ChatGPT search | User-agent: OAI-SearchBot / Disallow: /wp-admin/ |
| ChatGPT-UserOpenAI | Allowed | A page a person asks about | User-agent: ChatGPT-User / Disallow: /wp-admin/ |
| ClaudeBotAnthropic | Allowed | Training models | User-agent: ClaudeBot / Disallow: /wp-admin/ |
| Claude-SearchBotAnthropic | Allowed | Claude’s search | User-agent: Claude-SearchBot / Disallow: /wp-admin/ |
| PerplexityBotPerplexity | Blocked | Perplexity search | User-agent: PerplexityBot / Disallow: / |
| Google-ExtendedGoogle | Allowed | Training Gemini | User-agent: Google-Extended / Disallow: /wp-admin/ |
| bingbotMicrosoft | Allowed | Bing and Copilot | User-agent: bingbot / Allow: / |
1 of 8 are kept out. A crawler kept out never reads a page, however well it is made.
Every page
Worst first. Each opens in Agent View at the top.
1 page of 100 loses something. Pick a loss to see what to do about it.Open the action plan
| What an agent getshigher is better | Signals | Costnot scored | ||||
|---|---|---|---|---|---|---|
| Page | Words | Clean | Readable | Main heading | Tokens | What it loses |
| / | 1,016 | 58% | Yes | None | 2,723 | No h1 |
| /focus/greenbeanprices | 166 | 15% | Yes | Yes | 291 | Nothing |
| /focus/cranberrybuy | 174 | 15% | Yes | Yes | 343 | Nothing |
| /focus/ccof-introduces-new-seal | 180 | 16% | Yes | Yes | 354 | Nothing |
| /focus/iriseafood | 194 | 17% | Yes | Yes | 339 | Nothing |
| /focus/more-seafood-less-beef | 196 | 17% | Yes | Yes | 385 | Nothing |
| /focus/multicultural-opportunities | 199 | 17% | Yes | Yes | 356 | Nothing |
| /focus/familydining | 207 | 17% | Yes | Yes | 354 | Nothing |
| /focus/csdecchange | 209 | 18% | Yes | Yes | 381 | Nothing |
| /focus/iom-recommends-white-potatoes-wic | 204 | 18% | Yes | Yes | 373 | Nothing |
| /focus/liquid-refreshment-2014 | 214 | 18% | Yes | Yes | 486 | Nothing |
| /focus/sarbox_fish | 211 | 18% | Yes | Yes | 397 | Nothing |
| /focus/coke-slow-expansion | 216 | 18% | Yes | Yes | 392 | Nothing |
| /focus/foodgas | 210 | 18% | Yes | Yes | 376 | Nothing |
| /focus/millennial-food-events | 217 | 18% | Yes | Yes | 408 | Nothing |
| /focus/targetorganics | 224 | 18% | Yes | Yes | 380 | Nothing |
| /focus/yoplait-sales | 223 | 19% | Yes | Yes | 374 | Nothing |
| /focus/antibiotics | 219 | 19% | Yes | Yes | 390 | Nothing |
| /focus/harsh-winter-dunkin | 222 | 19% | Yes | Yes | 384 | Nothing |
| /focus/mcdonaldsproducers | 221 | 19% | Yes | Yes | 375 | Nothing |
| /focus/porkcomeback | 229 | 19% | Yes | Yes | 388 | Nothing |
| /focus/millenials | 222 | 19% | Yes | Yes | 388 | Nothing |
| /focus/febcs | 223 | 19% | Yes | Yes | 419 | Nothing |
| /focus/palm-oil-challenge | 230 | 19% | Yes | Yes | 436 | Nothing |
| /focus/plannedvsunplanned | 234 | 19% | Yes | Yes | 379 | Nothing |
Show where it stands
A card, a badge and a line, each with the figures.

A badge for the site
<a href="https://mttr.si/agent-view/foodinstitute.com"><img src="https://mttr.si/agent-view/foodinstitute.com/badge.svg" alt="Agent View: 100% readable, 21% clean" height="20"></a>
The figures in one line
foodinstitute.com in Agent View: 100% of pages readable, better than 47% of sites; 21% clean; 56,330 tokens to read all 100 pages. mttr.si/agent-view/foodinstitute.com
What to do next
Fix the pages, let an agent do it, and read the site again to see the figures move.
Connect your agent
Claude Code, Codex or Cursor reads the site’s fixes over MCP, fixes a page in your code, has mttr read it again, and checks the fix landed.
https://mttr.si/mcpSet up an agent
Claim the site
Prove it is yours with a DNS record or a file. Your agent can then reach its reads and jobs, and set each change to wait for your approval.
Claim the siteDrawn from the HTML mttr fetched on its read of October 24, 2026, not a screenshot, and only from the 100 pages read, where the read stopped at its page limit. An assistant’s own reader may differ. Tokens are estimated at about 4 characters each. A site an agent reads well is not a site an assistant cites.