Our Story

# Two friends. *One promise.*

We built Natural Cleaning Experts on a single belief — that a freshly cleaned home should make you breathe deeper, not cough. Here's how that idea grew from two friends with one cleaning kit into a trusted team serving Austin, TX, Boca Raton, FL and New York, NY.

2025

Texas LLC established

170*+*

5-star Google reviews

3

Cities · Austin · Boca Raton · New York

100*%*

Plant-based protocol

The Beginning

## How it *actually* started.

We met long before there was ever a company. Two friends with very different paths — but the same instinct that *something was off* about how cleaning was being done. Every "professional clean" we'd ever experienced left us with stinging eyes, sneezing, and that unmistakable chemical smell hanging in the air for hours.

That wasn't clean. That was just covered up.

So one weekend, in a kitchen in Austin, we decided to do it ourselves. Two pairs of hands, one truck, and a kit full of plant-based products we'd actually let our kids breathe around. Word spread fast. Then word spread further. People started telling us their **real** stories — the toddler with reactive airways, the grandmother with chemical sensitivities, the husband with asthma — and asking if we'd come to their home next.

We didn't set out to build a cleaning company. We set out to *fix* one — for the people we loved.

The thing nobody warns you about building a service business is how fast a reputation travels when it's built on care. Within months we were turning down jobs because we couldn't grow fast enough. So we did the only thing that felt right: we started **training other people the way we'd trained ourselves**. Not just on cleaning — on *why*. Why we choose hydrogen peroxide over bleach. Why we use color-coded microfiber. Why we never, ever spray scented "freshener" at the end.

One year later, we have a trusted team serving homes across **Austin, Texas, Boca Raton, Florida and New York, New York**. Every single one of them was hand-picked, trained from scratch, and held to the same standard the two of us hold ourselves to. We still know our long-term clients by name. We still answer texts ourselves. And we still believe — maybe more strongly now than we did at the beginning — that clean should feel *natural*.

Meet the founders

## The two who *started it all.*

Different stories. Same standard. Both still in the business every single day.

Co-Founder

### Zalina *Struchalina*

Co-founder · CEO

Originally from Europe and now based in Round Rock, Texas. A background in event planning and photography taught her how much a clean, well-lit, well-organized space can change the way a person feels in it. After moving to the U.S., she and Viktoriia decided to build the kind of cleaning service they themselves had been searching for — and couldn't find.

A truly clean room is one where you can see the light differently. That's the standard.

[Meet Zalina](https://www.naturalcleaning4u.com/team/zalina/)

Co-Founder

### Viktoriia *Filieieva*

Co-founder · Operations

A dentist by training, born and raised in Ukraine. After moving to Texas, Viktoriia discovered that the clinical principles she used every day — sterilization, attention to surfaces, the importance of a healthy environment — translated perfectly to home cleaning. She runs operations with the same calm, methodical precision she once brought to a dental chair.

As a dentist, I learned that a healthy environment is half the cure. Same is true for a home.

[Meet Viktoriia](https://www.naturalcleaning4u.com/team/viktoriia/)

Our promise to you

## Four things we will *never* compromise.

These aren't marketing phrases. They're the rules we hire by, train by, and fire by — and the reason we still feel good about the work we do.

i

### Plant-based, always

Every product in our kit is plant-derived, biodegradable, and tested in homes with children, pets, and immunocompromised clients. No bleach. No ammonia. No synthetic fragrance — ever.

ii

### Trained, not hired

Every cleaner completes our internal Natural Standard training before they enter a single home. Bonded, insured, background-checked. You'll often see the same face every visit.

iii

### Honest pricing, honest hours

Quote in 60 seconds, no in-person walkthroughs, no surprise add-ons. We pay our team a fair wage, and we charge what the work actually costs. Nothing in between.

iv

### Care, in writing

Every clean comes with our 100% guarantee. If something isn't right, we come back free of charge. We've used the guarantee a handful of times. We hope you never need to.

How we got here

## A quiet *year* of growing up.

2024

### It begins, with two friends.

Zalina and Viktoriia, both newly settled in Round Rock, decided to clean homes the way they wished theirs were cleaned — non-toxic, careful, and with real attention to what was being used. Word of mouth started immediately.

March 2025

### Becoming an LLC.

Natural Cleaning Experts LLC was officially registered as a Texas business (Reg. #805947491). Insurance, licensing, branded uniforms — the founding moment when "two friends doing this on the side" became a real company built to last.

Late 2025

### Crossing into Florida.

Demand from snowbird clients with second homes in South Florida pushed us east. We opened our second hub in Boca Raton — same products, same protocol, same care. Two states. One standard.

Today

### 170+ five-star reviews. Three cities. Top Pro 2026.

We're a 5-star Google business serving long-term clients across Austin, Round Rock, Boca Raton, and New York. Thumbtack named us Top Pro for 2026. Still hand-picked. Still texted directly by us. Still believing — every single day — that clean should feel natural.

The team behind the team

## Forty pairs of *careful hands.*

We don't think of our cleaners as workers. We think of them as the reason this works at all. Every member of our team is hand-picked, deeply trained in our Natural Standard protocol, bonded, insured, and background-checked. They wear our uniforms because they're proud of where they work — and we're proud they chose us.

5.0*★*

Google · 170+ reviews

Top*Pro*

Thumbtack · 2026

100*%*

Background-checked

Ready when you are

## Let's make your home feel *natural* again.

Every story we've told here started with a single phone call from someone tired of "fresh-scent" lies. Yours can too.

[Get My Price](https://www.naturalcleaning4u.com/book/) [Read client stories](https://www.naturalcleaning4u.com/index.html#testimonials)