- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+7
gathervoices.co
67 of 100ahead of 27% of the sites mttr has read
Its strongest stage is Act, at 57 against the middle site's 57. 2 fixes, 14 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 94,074 places up
- 67Now#191,331
- 74Add structured data#153,078
- 81Set each page's canonical address#97,257
The top half of every site starts at 77. The middle site in Chicago, IL scores 81.
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Where it ranks
Up 14,865 places since Oct 20, from #207,172. 10 points take it into the top half.
Beside it on the board
- #192,305cwflooringkc.com67
- #192,306blog.tomeuvizoso.net67
- #192,307gathervoices.co67
- #192,308sparkcleancleaningservicesllc.com67
- #192,309premlawncare.com67
3,991 sites score 67. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Chicago, IL
- #1primetimewindowcleaning.com100
- #2tilemasters.net99
- #3junkrelief.com99
- #1,675gathervoices.co67
The middle site in Chicago, IL scores 81.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 15
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 2
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page28132.1× typical
Words a page7903942× typical
Rules failing somewhere20146 more than typical
Half its pages answer in84 ms210 ms60% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each39,229 places up each
Add structured dataUnderstand99 of 1001 in 3
Set each page's canonical addressAccess99 of 1002 in 5
Add a tap-to-call linkAct99 of 1001 in 3
Worth 4 points20,888 places up
Describe imagesUnderstand99 of 1002 in 7
Worth 3 points15,571 places up
Fix description lengthsUnderstand83 of 1001 in 11
Worth 2 points each10,484 places up each
Use one main headingUnderstand34 of 1001 in 4
Link straight to the final addressAccess98 of 1001 in 2
Show 13 more fixes
Worth 1 point each5,246 places up each
Show when guides were updatedTrust3 of 1003 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Fix title lengthsUnderstand25 of 1001 in 6
Set a share imageUnderstand35 of 1002 in 7
Replace unsupported sales claimsTrust4 of 1002 in 3
Fix pages that fail to loadAccess1 of 1003 in 4
Worth under a point each
Answer the first question right under itUnderstand3 of 1001 in 121
Match structured data to the pageUnderstand4 of 1003 in 7
Phrase headings as questionsUnderstand3 of 1001 in 10
Put figures in tablesUnderstand3 of 1001 in 28
Name the publisherTrust3 of 1003 in 4
Add breadcrumb dataUnderstand3 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as software and SaaS, and a little like agencies and studios. 5 changes would make it plainer.
It reads as
Software and SaaSIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Agencies and studios
- Nonprofits and charities
What an assistant reads first
Home pageWhat it says
TitleUser-Generated Video Software & Community Content at Scale - Gather Voices
DescriptionCo-creating video content with your community empowers even the smallest teams to achieve more with less. See how 100+ organizations are powering their engagement with Gather Voices.
First headingConsistently capture and use authentic video at scale.
OpeningRemote capture, in-person capture, and AI-assisted capture in one platform.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On gathervoices.co, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 182 characters and is cut off in results.
Agent instructions
On gathervoices.co, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Chicago in the first words
The site is in Chicago, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On gathervoices.co, name Chicago in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On gathervoices.co, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Agencies and studios as well as Software and SaaS. Mixed on one page, neither reads plainly.
Agent instructions
On gathervoices.co, find where the site mixes Software and SaaS with Agencies and studios, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.