- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
cement.org
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Access, at 95 against the middle site's 91. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,246 places up
- 73Now#159,582
- 79Add a tap-to-call link#114,336
The top half of every site starts at 77. The middle site in Washington, DC scores 79.
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Where it ranks
Down 23,480 places since Oct 14, from #138,611. 4 points take it into the top half.
Beside it on the board
- #162,089epoxyorlandoflooring.com73
- #162,090punjabgrillbangkok.com73
- #162,091cement.org73
- #162,092dulcesedona.com73
- #162,093flags-sdk.dev73
6,043 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Washington, DC
- #1dccleaningservice.co99
- #2hvacmechanicalservice.com98
- #3rooferwashingtondc.com98
- #351cement.org73
The middle site in Washington, DC scores 79.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 8
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 20
Worth the mostShow sources on guides+4
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page56134.4× typical
Words a page409394About typical
Rules failing somewhere16142 more than typical
Half its pages answer in12 ms210 ms94% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
16 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points47,755 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 4 points31,122 places up
Show sources on guidesTrust81 of 1001 in 2
Worth 3 points23,480 places up
Answer the first question right under itUnderstand99 of 1001 in 121
Worth 2 points each15,972 places up each
Phrase headings as questionsUnderstand99 of 1001 in 10
Add depth to thin pagesUnderstand82 of 1003 in 7
Show 11 more fixes
Worth 1 point each9,009 places up each
Fix description lengthsUnderstand100 of 1001 in 11
Put figures in tablesUnderstand99 of 1001 in 28
Add real images to contentUnderstand98 of 1002 in 3
Add lists or tablesUnderstand90 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand99 of 1002 in 7
Fix title lengthsUnderstand47 of 1001 in 6
Replace unsupported sales claimsTrust2 of 1002 in 3
Describe imagesUnderstand1 of 1002 in 7
How AI reads this site
It reads closest to trades and home services, but only loosely. 5 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Washington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleAmerican Cement Association
DescriptionNone in the HTML
First headingHomepage
OpeningThe American Cement Association is the policy, research, education, and market intelligence organization serving America’s cement manufacturers.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On cement.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “American Cement Association” and “Homepage”.
Agent instructions
On cement.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On cement.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Washington in the first words
The site is in Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On cement.org, name Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On cement.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.