- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
brickcityrescue.com
63 of 100ahead of 20% of the sites mttr has read
Its strongest stage is Access, at 92 against the middle site's 91. 2 fixes, 15 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 84,363 places up
- 63Now#207,176
- 71Add a way to get in touch#171,422
- 78Add structured data#122,813
The top half of every site starts at 77.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
14 points take it into the top half.
Beside it on the board
- #210,530santana.com63
- #210,531jenniferborisphotography.com63
- #210,532brickcityrescue.com63
- #210,533a1proxy.com63
- #210,534cabreracontractingnj.com63
3,446 sites score 63. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 24
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 52
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read224422 fewer than typical
Links a page111311% below typical
Words a page18339454% below typical
Rules failing somewhere1314About typical
Half its pages answer in1,136 ms210 ms441% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points39,110 places up
Add a way to get in touchAct20 of 221 in 2
Worth 7 points each33,793 places up each
Add structured dataUnderstand21 of 221 in 3
Add a tap-to-call linkAct22 of 221 in 3
Worth 5 points23,467 places up
Use one main headingUnderstand21 of 221 in 4
Worth 4 points19,196 places up
Fix description lengthsUnderstand21 of 221 in 11
Worth 3 points15,204 places up
Fix title lengthsUnderstand16 of 221 in 6
Worth 2 points each10,876 places up each
Describe imagesUnderstand12 of 222 in 7
Link straight to the final addressAccess21 of 221 in 2
Show 5 more fixes
Worth 1 point each7,205 places up each
Put the text in the HTMLAccess1 of 222 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 223 in 7
Speed up the serverAccessAbout the whole site4 in 5
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
How AI reads this site
It reads as two things at once, law firms and nonprofits and charities, and neither wins. 4 changes would make it plainer.
It reads as
Law firmsLevel with nonprofits and charities. It says it is a local business in Lincoln Park.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Nonprofits and charities
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleDog Adoption | Brick City Rescue
DescriptionBrick City Rescue finds loving, stable homes for all the adoptable homeless dogs in NJ with our main focus on the Bully Breeds
First headingEmail [email protected] to donate to our tricky tray
OpeningBrick City Rescue Inc (BCR) is dedicated to finding loving, stable homes for all adoptable homeless dogs in NJ with a main focus on Bully Breeds. We encourage compassionate and responsible behavior and supply training, food, shelter, and medical care to all of our animals. We…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On brickcityrescue.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Dog Adoption | Brick City Rescue” and “Email [email protected] to donate to our tricky tray”.
Agent instructions
On brickcityrescue.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Name Lincoln Park in the first words
The site is in Lincoln Park, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On brickcityrescue.com, name Lincoln Park in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On brickcityrescue.com, find where the site mixes Law firms with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.