- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
waarealtor.com
#1 of 24sites in Williamsburg, Virginia
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
95 now99 with itTop 1% from 97
#5,004to#1804,824 places up100 of its 100 pages fail it. 1 in 11 ranked sites pass it.
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EmailWrite the email
Where it ranks
Up 10,105 places since Oct 14, from #15,109. 2 points take it into the top 1%.
Beside it on the board
- #5,002burr.com95
- #5,003roofmedic.com95
- #5,004waarealtor.com95
- #5,005imfacademy.com95
- #5,006windowskansascity.com95
2,481 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#5,004
- 99Fix description lengthsTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 24
Worth the mostFix description lengths+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page44133.4× typical
Words a page32139419% below typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in63 ms210 ms70% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 2 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points4,824 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 1 point1,811 places up
Fix title lengthsUnderstand23 of 1001 in 6
Show 5 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand7 of 1001 in 4
Set a share imageUnderstand19 of 1002 in 7
Describe imagesUnderstand2 of 1002 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as real estate. 4 changes would make it plainer.
It reads as
Real estateIt says it is in Williamsburg.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Real estate
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleHome - Williamsburg Area Association of REALTORS®
DescriptionNone in the HTML
First headingNone in the HTML
OpeningREALTORS® are more than just real estate agents. Being a REALTOR® means you are a member of the National Association of REALTORS® and you abide by a Code of Ethics that dates all the way back to 1913. The REALTOR® Code of Ethics isn’t just words on a page but is a pledge of…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Real estate. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On waarealtor.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Real estate. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On waarealtor.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Real estate.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On waarealtor.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On waarealtor.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Real estate), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about real estate in Williamsburg, VA. Its answer, and whether it cites waarealtor.com, shows here in a moment.