- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
dhgeiselgiving.org
#1 of 9sites in Lebanon, New Hampshire
It scores 93.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
93 now97 with itTop 1% from 97
#11,279to#2,0629,217 places up99 of its 100 pages fail it. 1 in 11 ranked sites pass it.
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Where it ranks
Held at 93 for its last 2 reads. 4 points take it into the top 1%.
Beside it on the board
- #11,277menufy.com93
- #11,278gbpaintingllc.com93
- #11,279dhgeiselgiving.org93
- #11,280topdowncleaning.com93
- #11,281columbiacarpetcleaningmd.com93
4,316 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 93Now#11,279
- 97Fix description lengthsTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 21
Worth the mostFix description lengths+4
- Middle site
- 98
- Behind by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page35132.7× typical
Words a page52439433% above typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in128 ms210 ms39% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points9,217 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 2 points6,319 places up
Set a share imageUnderstand100 of 1002 in 7
Worth 1 point each3,838 places up each
Fix title lengthsUnderstand16 of 1001 in 6
Replace unsupported sales claimsTrust10 of 1002 in 3
Show 5 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Describe imagesUnderstand4 of 1002 in 7
Add structured dataUnderstand1 of 1001 in 3
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Lebanon.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Clinics and dentists
- Law firms
What an assistant reads first
Home pageWhat it says
TitleDartmouth Health & Geisel School of Medicine Giving
DescriptionNone in the HTML
First headingHomepage
OpeningYour gift to Dartmouth Health and the Geisel School of Medicine at Dartmouth supports research, education, and lifesaving care.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On dhgeiselgiving.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Dartmouth Health & Geisel School of Medicine Giving” and “Homepage”.
Agent instructions
On dhgeiselgiving.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On dhgeiselgiving.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lebanon in the first words
The site is in Lebanon, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On dhgeiselgiving.org, name Lebanon in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On dhgeiselgiving.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.