- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
hagstrombuilder.com
71 of 100ahead of 34% of the sites mttr has read
Its strongest stage is Access, at 98 against the middle site's 91. 1 fix, 7 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 48,621 places up
- 71Now#171,443
- 78Add structured data#122,822
The top half of every site starts at 77. The middle site in Lake Elmo, MN scores 83.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 91,857 places since Oct 14, from #263,582. 6 points take it into the top half.
Beside it on the board
- #171,723zombiefunnearyou.org71
- #171,724avc.com71
- #171,725hagstrombuilder.com71
- #171,726blog.funcall.org71
- #171,727andrewlloydwebberfoundation.com71
5,317 sites score 71. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Lake Elmo, MN
- #1wildwoodkitchensandbaths.com88
- #2kandmconstructionmn.com88
- #3jtrroofinginc.com85
- #6hagstrombuilder.com71
The middle site in Lake Elmo, MN scores 83.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 29
Worth the mostReplace unsupported sales claims+6
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4244About typical
Links a page81341% below typical
Words a page28439428% below typical
Rules failing somewhere19145 more than typical
Half its pages answer in130 ms210 ms38% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each48,903 places up each
Add structured dataUnderstand41 of 421 in 3
Add a tap-to-call linkAct41 of 421 in 3
Worth 6 points40,740 places up
Replace unsupported sales claimsTrust36 of 422 in 3
Worth 5 points33,099 places up
Use one main headingUnderstand38 of 421 in 4
Worth 4 points25,586 places up
Fix description lengthsUnderstand41 of 421 in 11
Show 14 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Show sources on guidesTrust1 of 421 in 2
Match structured data to the pageUnderstand2 of 423 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Show when guides were updatedTrust1 of 423 in 5
Add lists or tablesUnderstand1 of 421 in 2
Put figures in tablesUnderstand1 of 421 in 28
Add real images to contentUnderstand1 of 422 in 3
Name the publisherTrust1 of 423 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand1 of 421 in 2
Fix pages that fail to loadAccess1 of 423 in 4
Describe imagesUnderstand1 of 422 in 7
How AI reads this site
It reads mostly as trades and home services. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Lake Elmo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Agencies and studios
- Real estate
What an assistant reads first
Home pageWhat it says
TitleCustom Home Builder in Minnesota | Hagstrom Builder | Award-winning Homes & Renovations in Minnesota since 1962
Description“Hagstrom Builder crafts award-winning custom homes, renovations, and additions with timeless craftsmanship and modern innovation. Serving Minnesota’s Twin Cities—including White Bear Lake, Stillwater, Edina, Minnetonka, Minneapolis, and St. Paul—we build quality homes designed to endure for generations.”
First headingAward-Winning Custom Home Builder in Minnesota Since 1962
OpeningIt means owning a home intentionally envisioned for you — gracefully sited on the land and thoughtfully shaped around your life. Every element is considered, from the seamless dialogue between interior and exterior spaces to the way each room supports the rhythms of daily…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On hagstrombuilder.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 306 characters and is cut off in results.
Agent instructions
On hagstrombuilder.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lake Elmo in the first words
The site is in Lake Elmo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On hagstrombuilder.com, name Lake Elmo in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On hagstrombuilder.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best home builders near Lake Elmo, MN? Its answer, and whether it cites hagstrombuilder.com, shows here in a moment.