- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
uchicagomedicine.org
Top 25%of the 263,590 sites mttr has read, at #63,171
It scores 85.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
85 now89 with itTop 10% from 90
#63,171to#32,22430,947 places up70 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Up 200,419 places since Oct 14, from #263,590. 5 points take it into the top 10%.
Beside it on the board
- #63,169drtreeandlandscape.com85
- #63,170grantthornton.global85
- #63,171uchicagomedicine.org85
- #63,172aaexpresslocksmiths.com85
- #63,173visitphilly.com85
8,435 sites score 85. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 85Now#63,171
- 89Add structured data#32,224
- 91Fix description lengthsTop 10%
2 fixes. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 4
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 6
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page27132.1× typical
Words a page7333941.9× typical
Rules failing somewhere18144 more than typical
Half its pages answer in202 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points30,947 places up
Add structured dataUnderstand70 of 1001 in 3
Worth 2 points each16,506 places up each
Fix description lengthsUnderstand74 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each8,939 places up each
Show when guides were updatedTrust12 of 1003 in 5
Set a share imageUnderstand88 of 1002 in 7
Use one main headingUnderstand25 of 1001 in 4
Show 12 more fixes
Worth under a point each
Answer the first question right under itUnderstand11 of 1001 in 121
Phrase headings as questionsUnderstand9 of 1001 in 10
Put figures in tablesUnderstand12 of 1001 in 28
Show sources on guidesTrust4 of 1001 in 2
Add breadcrumb dataUnderstand12 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess12 of 1002 in 5
Put the text in the HTMLAccess1 of 1002 in 3
Fix title lengthsUnderstand14 of 1001 in 6
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as clinics and dentists. 3 changes would make it plainer.
It reads as
Clinics and dentistsIt says it is in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Clinics and dentists
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleHospitals, Clinics & Doctors in IL - UChicago Medicine
DescriptionUChicago Medicine provides superior health care in a compassionate manner, ever mindful of each patient's dignity and individuality.
First headingWhere You Need Us, When You Need Us.
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Clinics and dentists. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On uchicagomedicine.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Clinics and dentists. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Hospitals, Clinics & Doctors in IL - UChicago Medicine” and “Where You Need Us, When You Need Us.”.
Agent instructions
On uchicagomedicine.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Clinics and dentists.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On uchicagomedicine.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Clinics and dentists), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best hospitals near Chicago, IL? Its answer, and whether it cites uchicagomedicine.org, shows here in a moment.