- Middle site
- 91
- Behind by
- 3
Worth the mostPut the text in the HTML+2
pastabowl.com
Top 50%of the 263,590 sites mttr has read, at #72,835
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
84 now89 with itTop 25% from 85
#72,835to#32,22440,611 places up12 of its 14 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 84 for its last 3 reads. 1 point takes it into the top quarter.
Beside it on the board
- #72,833hayscoplumbing.com84
- #72,834goalkeepers.gatesfoundation.org84
- #72,835pastabowl.com84
- #72,836scirrottoroofing.com84
- #72,837excelelectrical.net84
8,604 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#72,835
- 89Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 3
Worth the mostAdd structured data+5
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read144430 fewer than typical
Links a page101321% below typical
Words a page20639448% below typical
Rules failing somewhere1314About typical
Half its pages answer in70 ms210 ms67% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points40,611 places up
Add structured dataUnderstand12 of 141 in 3
Worth 2 points each18,603 places up each
Put the text in the HTMLAccess4 of 142 in 3
Link straight to the final addressAccess13 of 141 in 2
Worth 1 point each10,451 places up each
Add depth to thin pagesUnderstand4 of 143 in 7
Phrase headings as questionsUnderstand3 of 141 in 10
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand3 of 143 in 7
Add lists or tablesUnderstand3 of 141 in 2
Add breadcrumb dataUnderstand3 of 141 in 2
Set a share imageUnderstand13 of 142 in 7
Describe imagesUnderstand5 of 142 in 7
Show 2 more fixes
Worth under a point each
Link to your profilesTrustAbout the whole site4 in 7
Fix title lengthsUnderstand1 of 141 in 6
How AI reads this site
It reads mostly as restaurants and cafes. 2 changes would make it plainer.
It reads as
Restaurants and cafesIt says it is a restaurant in Chicago.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Restaurants and cafes
- Agencies and studios
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Pasta Bowl | Chicago's Favorite Pasta
DescriptionChicago’s favorite pasta for more than 30 years. Visit The Pasta Bowl in Lincoln Park, Wicker Park, and Lincoln Square, or order online today
First headingFRESH SINCE '96
OpeningWe're Chicago's favorite pasta joint, serving up huge portions, generous pours, & neighborhood vibes for more than 30 years
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Restaurants and cafes. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On pastabowl.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Restaurants and cafes. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “The Pasta Bowl | Chicago's Favorite Pasta” and “FRESH SINCE '96”.
Agent instructions
On pastabowl.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Restaurants and cafes.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.