- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
experiencecortland.com
76 of 100ahead of 46% of the sites mttr has read
Its strongest stage is Act, at 100 against the middle site's 57. 1 fix, 3 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 24,245 places up
- 76Now#138,621
- 79Add structured data#114,376
The top half of every site starts at 77. The middle site in Cortland, NY scores 82.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 5,140 places since Oct 16, from #146,134. 1 point takes it into the top half.
Beside it on the board
- #140,992broadway2030.com76
- #140,993animatetimes.com76
- #140,994experiencecortland.com76
- #140,995colectivocoffee.com76
- #140,996fhlbc.com76
7,514 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Cortland, NY
- #1allmyfriendsbooks.com95
- #2cortlandcuriosities.com94
- #3theoutdooradventurecenter.com89
- #10experiencecortland.com76
The middle site in Cortland, NY scores 82.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+3
- Middle site
- 98
- Behind by
- 33
Worth the mostShow when guides were updated+3
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page23131.8× typical
Words a page7963942× typical
Rules failing somewhere19145 more than typical
Half its pages answer in689 ms210 ms228% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points each26,618 places up each
Add structured dataUnderstand100 of 1001 in 3
Answer the first question right under itUnderstand98 of 1001 in 121
Show when guides were updatedTrust98 of 1003 in 5
Worth 2 points each18,165 places up each
Match structured data to the pageUnderstand99 of 1003 in 7
Phrase headings as questionsUnderstand96 of 1001 in 10
Name the publisherTrust98 of 1003 in 4
Show 13 more fixes
Worth 1 point each10,004 places up each
Put figures in tablesUnderstand98 of 1001 in 28
Add lists or tablesUnderstand67 of 1001 in 2
Fix description lengthsUnderstand65 of 1001 in 11
Link straight to the final addressAccess99 of 1001 in 2
Worth under a point each
Add breadcrumb dataUnderstand98 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand15 of 1003 in 7
Fix title lengthsUnderstand18 of 1001 in 6
Replace unsupported sales claimsTrust11 of 1002 in 3
Show sources on guidesTrust4 of 1001 in 2
Describe imagesUnderstand4 of 1002 in 7
Put the text in the HTMLAccess1 of 1002 in 3
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads closest to trades and home services, but only loosely. 4 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Cortland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleExperience Cortland | Eastern Gateway to New York’s Finger Lakes
DescriptionDiscover Cortland County, the eastern gateway to the Finger Lakes! Plan your next adventure with outdoor escapes, local eats, fun events, and small-town charm in every direction.
First headingTAKE THE DETOUR.
OpeningTHE GATEWAY TO THE FINGER LAKES REGION IN NEW YORK STATE!
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On experiencecortland.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Experience Cortland | Eastern Gateway to New York’s Finger Lakes” and “TAKE THE DETOUR.”.
Agent instructions
On experiencecortland.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 178 characters and is cut off in results.
Agent instructions
On experiencecortland.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On experiencecortland.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.