- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
valleyadvocate.com
#1 of 8sites in Northampton, Massachusetts
It scores 92.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
92 now95 with itTop 5% from 93
#15,744to#4,94710,797 places up99 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 46,639 places since Oct 20, from #62,383. 1 point takes it into the top 5%.
Beside it on the board
- #15,742etoropartners.com92
- #15,743lakesidefarmscidermill.com92
- #15,744valleyadvocate.com92
- #15,745straighterline.com92
- #15,746deckerpomeranzdentistry.com92
4,999 sites score 92. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 92Now#15,744
- 95Answer the first question right under itTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 13
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page36132.8× typical
Words a page9093942.3× typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in20 ms210 ms90% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points10,797 places up
Answer the first question right under itUnderstand99 of 1001 in 121
Worth 1 point each4,967 places up each
Fix description lengthsUnderstand100 of 1001 in 11
Describe imagesUnderstand100 of 1002 in 7
Put figures in tablesUnderstand99 of 1001 in 28
Show 5 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand14 of 1003 in 7
Fix title lengthsUnderstand19 of 1001 in 6
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads mostly as news and publishers, and a little like law firms. 5 changes would make it plainer.
It reads as
News and publishersIt says it is an organization in Northampton.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleValley Advocate – The Valley's source of alternative news and information. ⋆ Valley Advocate
DescriptionNone in the HTML
First headingNone in the HTML
OpeningWhile growing up in New England, Jackie Gallo was mesmerized by the trees. As a teenager, she would stand in the middle of the woods in northern Rhode Island — and look up. In the autumn, the canopy overhead was a kaleidoscope of colors dancing in the sunlight. The forest was…
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On valleyadvocate.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On valleyadvocate.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On valleyadvocate.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Northampton in the first words
The site is in Northampton, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On valleyadvocate.com, name Northampton in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as News and publishers. Mixed on one page, neither reads plainly.
Agent instructions
On valleyadvocate.com, find where the site mixes News and publishers with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.