- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
helenair.com
#1 of 19sites in Helena, Montana
It scores 95.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
95 now99 with itTop 1% from 97
#4,958to#1804,778 places up32 of its 33 pages fail it. 1 in 11 ranked sites pass it.
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EmailWrite the email
Where it ranks
Up 258,632 places since Oct 14, from #263,590. 2 points take it into the top 1%.
Beside it on the board
- #4,956pushsecurity.com95
- #4,957virtualpetlist.com95
- #4,958helenair.com95
- #4,959onlinejigsawpuzzles.net95
- #4,960arborday.org95
2,480 sites score 95. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 95Now#4,958
- 99Fix description lengthsTop 1%
1 fix. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 25
Worth the mostFix description lengths+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read334411 fewer than typical
Links a page81136.3× typical
Words a page43439410% above typical
Rules failing somewhere6148 fewer than typical
Half its pages answer in115 ms210 ms45% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
6 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points4,778 places up
Fix description lengthsUnderstand32 of 331 in 11
Worth 1 point each1,773 places up each
Describe imagesUnderstand7 of 332 in 7
Fix title lengthsUnderstand4 of 331 in 6
Show 3 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand1 of 331 in 4
Add a tap-to-call linkAct1 of 331 in 3
How AI reads this site
It reads clearly as news and publishers, the way an assistant matches a site to a question. 2 changes would make it plainer.
It reads as
News and publishersIt says it is in Helena.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleIndependent Record | Breaking News | | Read Helena, MT and Montana breaking news. Get latest news, events and information on Montana sports, weather, entertainment and lifestyles
DescriptionRead the latest Helena, MT new. Get the latest on events, sports, weather, entertainment, and more.
First headingNone in the HTML
OpeningCole Taylor intercepted two passes and Adam Jones scored three TDs in Montana State's blowout win on Roos Field's red turf in Cheney, Washington.
2 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On helenair.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On helenair.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.