- Middle site
- 91
- Behind by
- 13
Worth the mostSet each page's canonical address+6
wilkpaving.com
67 of 100ahead of 27% of the sites mttr has read
It comes closest to the middle site on Act, at 55 against 57. 2 fixes, 13 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 85,421 places up
- 67Now#191,331
- 74Add structured data#153,078
- 80Set each page's canonical address#105,910
The top half of every site starts at 77.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
10 points take it into the top half.
Beside it on the board
- #191,961aysproje.com67
- #191,962yinhangzhaopin.com67
- #191,963wilkpaving.com67
- #191,964giffordfence.com67
- #191,965dotnom.com67
3,991 sites score 67. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on all four.
- Middle site
- 59
- Behind by
- 17
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 4
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Behind by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read314413 fewer than typical
Links a page23131.8× typical
Words a page31439420% below typical
Rules failing somewhere23149 more than typical
Half its pages answer in34 ms210 ms84% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
23 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points38,885 places up
Add structured dataUnderstand28 of 311 in 3
Worth 6 points each32,382 places up each
Set each page's canonical addressAccess28 of 312 in 5
Add a tap-to-call linkAct28 of 311 in 3
Worth 3 points each15,227 places up each
Fix title lengthsUnderstand26 of 311 in 6
Fix description lengthsUnderstand22 of 311 in 11
Worth 2 points each10,140 places up each
Describe imagesUnderstand18 of 312 in 7
Set a share imageUnderstand28 of 312 in 7
Show 16 more fixes
Worth 1 point each4,902 places up each
Fix pages that fail to loadAccess3 of 313 in 4
Replace unsupported sales claimsTrust3 of 312 in 3
Worth under a point each
Answer the first question right under itUnderstand1 of 311 in 121
Match structured data to the pageUnderstand2 of 313 in 7
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Phrase headings as questionsUnderstand1 of 311 in 10
Show when guides were updatedTrust1 of 313 in 5
Put figures in tablesUnderstand1 of 311 in 28
Name the publisherTrust1 of 313 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add breadcrumb dataUnderstand1 of 311 in 2
Add a way to get in touchAct1 of 311 in 2
Use one main headingUnderstand1 of 311 in 4
How AI reads this site
It reads mostly as trades and home services. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Center Rutland.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleWelcome to Wilk Paving Inc. a proud locally owned and operated Vermont business.
DescriptionWilk Paving Inc. located in Center Rutland, Vermont is a Vermont-owned asphalt manufacturing and paving company. At Wilk, we are committed to providing high quality asphalt and workmanship to all of our customers.
First headingWilk Paving Inc.
OpeningWilk Paving, Inc. is a proud member of the Associated General Contractors of Vermont.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On wilkpaving.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 213 characters and is cut off in results.
Agent instructions
On wilkpaving.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On wilkpaving.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best paving companies near Center Rutland, VT? Its answer, and whether it cites wilkpaving.com, shows here in a moment.