- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
sky.com
Top 50%of the 263,873 sites mttr has read, at #73,454
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Show every FAQ question on the page
84 now87 with itTop 25% from 85
#73,454to#46,78026,674 places up60 of its 100 pages fail it. 19 in 20 ranked sites pass it.
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Where it ranks
Down 10,923 places since Oct 17, from #62,531. 1 point takes it into the top quarter.
Beside it on the board
- #73,452service.pavo.net84
- #73,453tenhulzenpainting.com84
- #73,454sky.com84
- #73,455neillock.dev84
- #73,456amigofoods.com84
8,603 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#73,454
- 87Show every FAQ question on the pageTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 10
Worth the mostShow every FAQ question on the page+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 15
Worth the mostAdd a tap-to-call link+2
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page161321% above typical
Words a page19939450% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in243 ms210 ms16% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points26,674 places up
Show every FAQ question on the pageUnderstand60 of 10019 in 20
Worth 2 points each19,097 places up each
Fix description lengthsUnderstand69 of 1001 in 11
Describe imagesUnderstand62 of 1002 in 7
Add a tap-to-call linkAct34 of 1001 in 3
Link straight to the final addressAccess98 of 1001 in 2
Add a way to get in touchAct23 of 1001 in 2
Show 11 more fixes
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Add lists or tablesUnderstand1 of 1001 in 2
Add depth to thin pagesUnderstand1 of 1003 in 7
Set a share imageUnderstand34 of 1002 in 7
Use one main headingUnderstand8 of 1001 in 4
Add structured dataUnderstand5 of 1001 in 3
Set each page's canonical addressAccess4 of 1002 in 5
Fix title lengthsUnderstand3 of 1001 in 6
Fix pages that fail to loadAccess1 of 1003 in 4
Replace unsupported sales claimsTrust2 of 1002 in 3
How AI reads this site
It reads mostly as online shops. 2 changes would make it plainer.
It reads as
Online shopsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Agencies and studios
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleDiscover TV, Broadband & Mobile Phone Packages with Sky
DescriptionDiscover Sky packages for TV, broadband & mobile including Glass - the new streaming TV with Sky Inside. Login to manage your My Sky account & more.
First headingNone in the HTML
OpeningNone in the HTML
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On sky.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On sky.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.