- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
eyemartexpress.com
Top 25%of the 265,010 sites mttr has read, at #50,907
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
87 now93 with itTop 10% from 90
#50,907to#10,84140,066 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 87 for its last 2 reads. 3 points take it into the top 10%.
Beside it on the board
- #50,905overlandparkkansaslandscaping.com87
- #50,906redfeatherlodge.com87
- #50,907eyemartexpress.com87
- #50,908constructionclasses.com87
- #50,909patscottmasonry.com87
7,616 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#50,907
- 93Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page63134.9× typical
Words a page6103941.5× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in173 ms210 ms18% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points40,066 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each18,484 places up each
Phrase headings as questionsUnderstand98 of 1001 in 10
Describe imagesUnderstand97 of 1002 in 7
Worth 1 point each11,560 places up each
Fix title lengthsUnderstand63 of 1001 in 6
Add breadcrumb dataUnderstand98 of 1001 in 2
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Fix description lengthsUnderstand4 of 1001 in 11
Add structured dataUnderstand1 of 1001 in 3
Add a way to get in touchAct1 of 1001 in 2
Set each page's canonical addressAccess1 of 1002 in 5
Use one main headingUnderstand1 of 1001 in 4
Set a share imageUnderstand2 of 1002 in 7
How AI reads this site
It reads closest to online shops, but only loosely. 2 changes would make it plainer.
It reads as
Online shopsIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Law firms
- Clinics and dentists
What an assistant reads first
Home pageWhat it says
TitleQuality Eyeglasses, Frames & Eye Exams – Eyemart Express
DescriptionGet eyeglasses in a blink at Eyemart Express. Explore our extensive collection of frames and lenses at a location near you. Find the perfect pair today!
First headingNone in the HTML
OpeningPlus, 30% off lenses during our October Online Sale.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On eyemartexpress.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On eyemartexpress.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.