- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+2
40billion.com
Top 50%of the 263,586 sites mttr has read, at #123,182
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
78 now85 with itTop 25% from 85
#123,182to#62,38960,793 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 42,443 places since Oct 21, from #165,625. 7 points take it into the top quarter.
Beside it on the board
- #123,180www2.myfloridalicense.com78
- #123,181conchsoc.org78
- #123,18240billion.com78
- #123,183seat.com78
- #123,184cloud.noknok.com78
8,156 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#123,182
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Act.
- Middle site
- 59
- Ahead by
- 2
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 2
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page42133.2× typical
Words a page32539418% below typical
Rules failing somewhere1314About typical
Half its pages answer in230 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each60,793 places up each
Add structured dataUnderstand100 of 1001 in 3
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points25,911 places up
Describe imagesUnderstand91 of 1002 in 7
Worth 2 points17,258 places up
Link straight to the final addressAccess100 of 1001 in 2
Worth 1 point each8,834 places up each
Set each page's canonical addressAccess20 of 1002 in 5
Fix description lengthsUnderstand22 of 1001 in 11
Show 7 more fixes
Worth under a point each
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand12 of 1001 in 6
Use one main headingUnderstand4 of 1001 in 4
Add a way to get in touchAct3 of 1001 in 2
Set a share imageUnderstand5 of 1002 in 7
Allow pages to be indexedAccess1 of 1005 in 6
How AI reads this site
It reads mostly as agencies and studios, and a little like software and SaaS. 6 changes would make it plainer.
It reads as
Agencies and studiosIt says it is in Riverdale.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Software and SaaS
- News and publishers
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On 40billion.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On 40billion.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Agencies and studios.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On 40billion.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Riverdale in the first words
The site is in Riverdale, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On 40billion.com, name Riverdale in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On 40billion.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Software and SaaS as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On 40billion.com, find where the site mixes Agencies and studios with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.