- Middle site
- 91
- Behind by
- 3
Worth the mostSet each page's canonical address+2
wbrc.com
Top 50%of the 263,577 sites mttr has read, at #111,228
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
80 now86 with itTop 25% from 85
#111,228to#54,30456,924 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 3,147 places since Oct 19, from #114,375. 5 points take it into the top quarter.
Beside it on the board
- #111,226bobross.com80
- #111,227marketingspeak.com80
- #111,228wbrc.com80
- #111,229dare2tri.com80
- #111,230dallascommunityfoundation.com80
8,410 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#111,228
- 86Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 9
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page105138.2× typical
Words a page8363942.1× typical
Rules failing somewhere18144 more than typical
Half its pages answer in228 ms210 msAbout typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,924 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points31,727 places up
Answer the first question right under itUnderstand98 of 1001 in 121
Worth 2 points each22,964 places up each
Phrase headings as questionsUnderstand96 of 1001 in 10
Set each page's canonical addressAccess46 of 1002 in 5
Worth 1 point each13,912 places up each
Put figures in tablesUnderstand99 of 1001 in 28
Fix title lengthsUnderstand57 of 1001 in 6
Add breadcrumb dataUnderstand99 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Show 10 more fixes
Worth under a point each
Let AI crawlers inAccessAbout the whole site19 in 20
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix description lengthsUnderstand35 of 1001 in 11
Add depth to thin pagesUnderstand20 of 1003 in 7
Allow pages to be indexedAccess2 of 1005 in 6
Describe imagesUnderstand3 of 1002 in 7
Use one main headingUnderstand1 of 1001 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add real images to contentUnderstand1 of 1002 in 3
How AI reads this site
It reads as two things at once, news and publishers and law firms, and neither wins. 4 changes would make it plainer.
It reads as
News and publishersLevel with law firms. It says it is in Birmingham.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Law firms
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleWBRC | WBRC 6 News
DescriptionWBRC 6 News delivers local and breaking news, First Alert Weather & Traffic, and sports in Birmingham, Tuscaloosa, Anniston and the surrounding area.
First headingNone in the HTML
OpeningNone in the HTML
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On wbrc.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On wbrc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On wbrc.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as News and publishers. Mixed on one page, neither reads plainly.
Agent instructions
On wbrc.com, find where the site mixes News and publishers with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.