- Middle site
- 91
- Ahead by
- 3
Worth the mostSet each page's canonical address+1
duneswaterfrontresort.com
72 of 100ahead of 35% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 7 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 51,288 places up
- 72Now#165,624
- 79Add structured data#114,336
The top half of every site starts at 77. The middle site in Mears, MI scores 82.
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Where it ranks
5 points take it into the top half.
Beside it on the board
- #170,034tablynk.ai72
- #170,035chawcomic.com72
- #170,036duneswaterfrontresort.com72
- #170,037pestonifamily.com72
- #170,038montagesalonandspa.com72
5,799 sites score 72. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Mears, MI
- #1macwoodsdunerides.com86
- #2dunesexpressinn.com82
- #3duneswaterfrontresort.com72
The middle site in Mears, MI scores 82.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 23
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 2
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read264418 fewer than typical
Links a page101322% below typical
Words a page17639455% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in994 ms210 ms373% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each55,700 places up each
Add structured dataUnderstand25 of 261 in 3
Add a tap-to-call linkAct25 of 261 in 3
Worth 4 points31,426 places up
Fix description lengthsUnderstand25 of 261 in 11
Worth 3 points each23,918 places up each
Describe imagesUnderstand22 of 262 in 7
Use one main headingUnderstand11 of 261 in 4
Worth 2 points each16,955 places up each
Set a share imageUnderstand25 of 262 in 7
Fix title lengthsUnderstand11 of 261 in 6
Show 10 more fixes
Worth 1 point each10,455 places up each
Match structured data to the pageUnderstand1 of 263 in 7
Link to your profilesTrustAbout the whole site4 in 7
Set each page's canonical addressAccess3 of 262 in 5
Allow pages to be indexedAccess1 of 265 in 6
Fix pages that fail to loadAccess1 of 263 in 4
Add a way to get in touchAct1 of 261 in 2
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess3 of 261 in 2
How AI reads this site
It reads mostly as hotels and travel. 5 changes would make it plainer.
It reads as
Hotels and travelIt says it is in Mears.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Law firms
- Restaurants and cafes
What an assistant reads first
Home pageWhat it says
TitleNone in the HTML
DescriptionNone in the HTML
First headingNone in the HTML
OpeningSilver Sands Hotel & Resort and Dunes Waterfront Resort are now together, offering guests two unique resort experiences across one extraordinary Silver Lake destination.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On duneswaterfrontresort.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On duneswaterfrontresort.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On duneswaterfrontresort.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Mears in the first words
The site is in Mears, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On duneswaterfrontresort.com, name Mears in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On duneswaterfrontresort.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.