- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
freddiemac.com
Top 5%of the 263,586 sites mttr has read, at #10,790
It scores 93.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
93 now95 with itTop 1% from 97
#10,790to#4,9555,835 places up99 of its 100 pages fail it. 1 in 2 ranked sites pass it.
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Where it ranks
Up 51,599 places since Oct 14, from #62,389. 4 points take it into the top 1%.
Beside it on the board
- #10,788wilderness.net93
- #10,789too-much-time.com93
- #10,790freddiemac.com93
- #10,791thinkwithgoogle.com93
- #10,792betterreport.com93
4,309 sites score 93. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 1%
- 93Now#10,790
- 95Link straight to the final address#4,955
- 96Show when guides were updated#3,189
- 97Fix description lengthsTop 1%
3 fixes. Top 1% starts at 97.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 27
Worth the mostFix description lengths+1
- Middle site
- 98
- Behind by
- 3
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page51133.9× typical
Words a page1,2693943.2× typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in56 ms210 ms73% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points5,835 places up
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each3,354 places up each
Show when guides were updatedTrust11 of 1003 in 5
Fix description lengthsUnderstand46 of 1001 in 11
Fix title lengthsUnderstand36 of 1001 in 6
Show 8 more fixes
Worth under a point each
Answer the first question right under itUnderstand11 of 1001 in 121
Phrase headings as questionsUnderstand11 of 1001 in 10
Put figures in tablesUnderstand11 of 1001 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Add structured dataUnderstand3 of 1001 in 3
Use one main headingUnderstand2 of 1001 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads as two things at once, lending, insurance and finance and real estate, and neither wins. 4 changes would make it plainer.
It reads as
Lending, insurance and financeLevel with real estate. It says it is an organization in McLean.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleFreddie Mac - We Make Home Possible - Freddie Mac - Freddie Mac
DescriptionWe are supporting America's homeowners and renters while serving as a stabilizing force in the U.S. housing finance system.
First headingTurning Industry Feedback Into Better Outcomes
OpeningFreddie Mac remains focused on turning feedback into meaningful and safe outcomes for the mortgage industry and the families we serve.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On freddiemac.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Freddie Mac - We Make Home Possible - Freddie Mac - Freddie Mac” and “Turning Industry Feedback Into Better Outcomes”.
Agent instructions
On freddiemac.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Name McLean in the first words
The site is in McLean, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On freddiemac.com, name McLean in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Real estate as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On freddiemac.com, find where the site mixes Lending, insurance and finance with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.