- Middle site
- 91
- Behind by
- 12
Worth the mostFix pages that fail to load+6
gunfighter.com
Top 50%of the 263,582 sites mttr has read, at #124,757
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now85 with itTop 25% from 85
#124,757to#62,42362,334 places up20 of its 32 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Down 45,293 places since Oct 16, from #79,464. 7 points take it into the top quarter.
Beside it on the board
- #124,755eluniverso.com78
- #124,756status.news78
- #124,757gunfighter.com78
- #124,758go-caribbean.com78
- #124,759goal.com78
8,163 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#124,757
- 85Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 14
Worth the mostUse one main heading+4
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read324412 fewer than typical
Links a page161326% above typical
Words a page10839473% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in142 ms210 ms32% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points62,334 places up
Add a tap-to-call linkAct20 of 321 in 3
Worth 6 points53,891 places up
Fix pages that fail to loadAccess12 of 323 in 4
Worth 4 points36,521 places up
Use one main headingUnderstand16 of 321 in 4
Worth 3 points27,460 places up
Fix description lengthsUnderstand11 of 321 in 11
Worth 2 points each18,811 places up each
Describe imagesUnderstand11 of 322 in 7
Link straight to the final addressAccess19 of 321 in 2
Show 4 more fixes
Worth 1 point each10,399 places up each
Set each page's canonical addressAccess2 of 322 in 5
Fix title lengthsUnderstand1 of 321 in 6
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads mostly as law firms, and a little like real estate. 4 changes would make it plainer.
It reads as
Law firmsIt says it is a local business in Flagstaff.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Law firms
- Real estate
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleGunfighter Canyon | Arizona's Premier Indoor Shooting Ranges
DescriptionGunfighter Canyon is Arizona’s premier indoor shooting experience, offering indoor ranges, firearm rentals, machine gun experiences, training classes, memberships, and retail firearms across Flagstaff, Williams, and Page, AZ.
First headingHOW IT WORKS.
OpeningMedia - Service in the United States Navy Seals, SWAT teams, and Delta Force.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Law firms. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On gunfighter.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Law firms. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Gunfighter Canyon | Arizona's Premier Indoor Shooting Ranges” and “HOW IT WORKS.”.
Agent instructions
On gunfighter.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Law firms.
- Rewrite the description
Its description is 225 characters and is cut off in results.
Agent instructions
On gunfighter.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Give each kind of work a page of its own
It reads close to Real estate as well as Law firms. Mixed on one page, neither reads plainly.
Agent instructions
On gunfighter.com, find where the site mixes Law firms with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best gun shops near Flagstaff, AZ? Its answer, and whether it cites gunfighter.com, shows here in a moment.