- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
vitalant.org
Top 50%of the 725 sites in Nonprofits and charities, at #239
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now88 with itTop 25% from 85
#98,069to#39,09158,978 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 81 for its last 2 reads. 4 points take it into the top quarter.
Beside it on the board
- #98,067boykofoto.com81
- #98,068klassiek-homeopaat.info81
- #98,069vitalant.org81
- #98,070integrityconstructioncorp.com81
- #98,071lutzlandscapinginc.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#98,069
- 88Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 37
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page53134.1× typical
Words a page49339425% above typical
Rules failing somewhere1414About typical
Half its pages answer in150 ms210 ms29% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,978 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 3 points27,250 places up
Fix description lengthsUnderstand99 of 1001 in 11
Worth 2 points each18,646 places up each
Describe imagesUnderstand59 of 1002 in 7
Link straight to the final addressAccess98 of 1001 in 2
Worth 1 point each9,868 places up each
Set a share imageUnderstand99 of 1002 in 7
Fix title lengthsUnderstand30 of 1001 in 6
Show 8 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Add a way to get in touchAct6 of 1001 in 2
Set each page's canonical addressAccess7 of 1002 in 5
Add a tap-to-call linkAct7 of 1001 in 3
Use one main headingUnderstand4 of 1001 in 4
Fix pages that fail to loadAccess1 of 1003 in 4
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as nonprofits and charities. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Chico.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Auto repair and dealers
- Clinics and dentists
What an assistant reads first
Home pageWhat it says
TitleDonate Blood, Plasma and Platelets | Vitalant
DescriptionNone in the HTML
First headingNone in the HTML
OpeningEnter your zip code to find the nearest donation center or blood drive near you.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On vitalant.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On vitalant.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On vitalant.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Chico in the first words
The site is in Chico, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On vitalant.org, name Chico in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On vitalant.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
A question people ask about nonprofits and charities in Chico, CA. Its answer, and whether it cites vitalant.org, shows here in a moment.