- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+3
veteransfirst.com
#1 of 4in Lending, insurance and finance in Utah
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
Link straight to the final address
90 now93 with itTop 5% from 93
#26,047to#10,79215,255 places up59 of its 60 pages fail it. 1 in 2 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Down 5,946 places since Oct 14, from #20,101. 3 points take it into the top 5%.
Beside it on the board
- #26,045martingaragedoor.com90
- #26,046symfonycasts.com90
- #26,047veteransfirst.com90
- #26,048freebetsoccer.com90
- #26,049mydeardrone.com90
6,422 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 90Now#26,047
- 93Link straight to the final addressTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 28
Worth the mostSet a share image+2
- Middle site
- 98
- Behind by
- 3
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 35
Worth the mostAdd a way to get in touch+2
Against a typical site
The readThis siteTypicalAgainst typical
Pages read604416 more than typical
Links a page161326% above typical
Words a page7933942× typical
Rules failing somewhere19145 more than typical
Half its pages answer in38 ms210 ms82% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
19 fixes. The first 13 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points15,255 places up
Link straight to the final addressAccess59 of 601 in 2
Worth 2 points each10,945 places up each
Set a share imageUnderstand60 of 602 in 7
Bring deep pages closer to homeAccess17 of 606 in 7
Add a way to get in touchAct8 of 601 in 2
Worth 1 point each5,946 places up each
Answer the first question right under itUnderstand3 of 601 in 121
Show when guides were updatedTrust3 of 603 in 5
Link to orphaned pagesAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand3 of 603 in 7
Name the publisherTrust3 of 603 in 4
Fix description lengthsUnderstand12 of 601 in 11
Fix title lengthsUnderstand5 of 601 in 6
Describe imagesUnderstand4 of 602 in 7
Replace unsupported sales claimsTrust3 of 602 in 3
Show 6 more fixes
Worth under a point each
Put figures in tablesUnderstand3 of 601 in 28
Phrase headings as questionsUnderstand2 of 601 in 10
Add breadcrumb dataUnderstand3 of 601 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Link to pages from related contentUnderstand1 of 605 in 6
Use one main headingUnderstand1 of 601 in 4
How AI reads this site
It reads mostly as lending, insurance and finance, and a little like real estate. 3 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is an organization in Salt Lake City.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Real estate
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleVA Loans from Top Ranked VA Loan Lender | Veterans First
DescriptionTake advantage of the VA loan benefit you earned. Benefits include 100% financing and $0 down payment within VA loan limits for eligible veterans.
First headingVA Loans Give Veterans More Access to Homeownership Over 23 million have used their benefits since 1944.
OpeningThe VA home loan benefit can free you from limitations. With zero down, your choice of home isn’t restricted by your down payment savings. Instead, your money is freed up to use for other purposes: home improvements, education, vacations, or a rainy day fund. Over 20 million…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Lending, insurance and finance. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On veteransfirst.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Lending, insurance and finance. Keep the title under 60 characters and lead with the service, not the name.
- Name Salt Lake City in the first words
The site is in Salt Lake City, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On veteransfirst.com, name Salt Lake City in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Real estate as well as Lending, insurance and finance. Mixed on one page, neither reads plainly.
Agent instructions
On veteransfirst.com, find where the site mixes Lending, insurance and finance with Real estate, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.