- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
iconarchive.com
Top 50%of the 263,590 sites mttr has read, at #97,916
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now88 with itTop 25% from 85
#97,916to#39,09258,824 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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EmailWrite the email
Where it ranks
Held at 81 for its last 3 reads. 4 points take it into the top quarter.
Beside it on the board
- #97,914jlpestsupplies.com81
- #97,915seashell-divecove.com81
- #97,916iconarchive.com81
- #97,917oldtimerdreamcar.com81
- #97,918paiger.co81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#97,916
- 88Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 2
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page118139.1× typical
Words a page27639430% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in128 ms210 ms39% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points58,824 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 6 points51,250 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 1 point each9,711 places up each
Set a share imageUnderstand100 of 1002 in 7
Fix description lengthsUnderstand49 of 1001 in 11
Fix title lengthsUnderstand40 of 1001 in 6
Describe imagesUnderstand28 of 1002 in 7
Show 5 more fixes
Worth under a point each
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Use one main headingUnderstand1 of 1001 in 4
How AI reads this site
It reads as two things at once, agencies and studios and law firms, and neither wins. 4 changes would make it plainer.
It reads as
Agencies and studiosLevel with law firms. It says it is in Grandville.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Law firms
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleIcon Archive - 800,000+ free icons & stickers, PNG, SVG Downloads
DescriptionDiscover 800,000+ free icons. Browse icons by category, artist, popularity, date. PNG, SVG, ICO files. Share your favorites via Twitter or WhatsApp.
First headingOver 800,000 free icons / 2,517 iconpacks
OpeningNeed more?Visit our Sitemap for all options.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On iconarchive.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Name Grandville in the first words
The site is in Grandville, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On iconarchive.com, name Grandville in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On iconarchive.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Agencies and studios), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On iconarchive.com, find where the site mixes Agencies and studios with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.