- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
theshortcut.com
Top 25%of the 2,052 sites in New York, New York, at #327
It scores 87.
A score says pages are well formed. It does not say an assistant cites the site.
Answer the first question right under it
87 now90 with itTop 10% from 90
#46,795to#25,88020,915 places up90 of its 100 pages fail it. 1 in 121 ranked sites pass it.
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Where it ranks
Up 59,280 places since Oct 20, from #106,075. 3 points take it into the top 10%.
Beside it on the board
- #46,793frontdoorsmedia.com87
- #46,794pusher.com87
- #46,795theshortcut.com87
- #46,796jameshardie.com87
- #46,79740plusfitnesspodcast.com87
7,577 sites score 87. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 87Now#46,795
- 90Answer the first question right under itTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 3
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page61356% below typical
Words a page7723942× typical
Rules failing somewhere1414About typical
Half its pages answer in51 ms210 ms76% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points20,915 places up
Answer the first question right under itUnderstand90 of 1001 in 121
Worth 2 points each14,486 places up each
Use one main headingUnderstand94 of 1001 in 4
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point each7,600 places up each
Put figures in tablesUnderstand97 of 1001 in 28
Describe imagesUnderstand98 of 1002 in 7
Fix description lengthsUnderstand81 of 1001 in 11
Fix title lengthsUnderstand72 of 1001 in 6
Add depth to thin pagesUnderstand33 of 1003 in 7
Show 6 more fixes
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add structured dataUnderstand3 of 1001 in 3
Put the text in the HTMLAccess1 of 1002 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads mostly as software and SaaS. 4 changes would make it plainer.
It reads as
Software and SaaSIt says it is in New York.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Online shops
- News and publishers
What an assistant reads first
Home pageWhat it says
TitleThe Shortcut | Matt Swider | Substack
DescriptionGet smarter about tech in 5 minutes with The Shortcut, the #1 consumer tech publication on Substack. Join for FREE to get trusted news and honest reviews! Click to read The Shortcut, a Substack publication with hundreds of thousands of subscribers.
First headingThe Shortcut
OpeningGet smarter about tech in 5 minutes with The Shortcut, the #1 consumer tech publication on Substack. Join for FREE to get trusted news and honest reviews!
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On theshortcut.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 248 characters and is cut off in results.
Agent instructions
On theshortcut.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On theshortcut.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On theshortcut.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.