- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
humanesociety.org
Top 50%of the 263,585 sites mttr has read, at #98,291
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Show when guides were updated
81 now85 with itTop 25% from 85
#98,291to#62,41335,878 places up98 of its 100 pages fail it. 3 in 5 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 165,294 places since Oct 14, from #263,585. 4 points take it into the top quarter.
Beside it on the board
- #98,289humblebistro.com81
- #98,290theelectricfactory.com81
- #98,291humanesociety.org81
- #98,292faro.com81
- #98,293gameboat.org81
8,651 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#98,291
- 85Show when guides were updatedTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Level with it
Worth the mostAnswer the first question right under it+3
- Middle site
- 98
- Behind by
- 19
Worth the mostShow when guides were updated+4
- Middle site
- 57
- Ahead by
- 39
Worth the mostAdd a tap-to-call link+1
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page65135× typical
Words a page6123941.6× typical
Rules failing somewhere1514About typical
Half its pages answer in123 ms210 ms41% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points35,878 places up
Show when guides were updatedTrust98 of 1003 in 5
Worth 3 points each27,438 places up each
Answer the first question right under itUnderstand98 of 1001 in 121
Phrase headings as questionsUnderstand98 of 1001 in 10
Worth 2 points each18,836 places up each
Put figures in tablesUnderstand98 of 1001 in 28
Add real images to contentUnderstand98 of 1002 in 3
Fix title lengthsUnderstand83 of 1001 in 6
Link straight to the final addressAccess100 of 1001 in 2
Show 8 more fixes
Worth 1 point each10,059 places up each
Add depth to thin pagesUnderstand38 of 1003 in 7
Fix description lengthsUnderstand55 of 1001 in 11
Add breadcrumb dataUnderstand98 of 1001 in 2
Add a tap-to-call linkAct9 of 1001 in 3
Replace unsupported sales claimsTrust5 of 1002 in 3
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Allow pages to be indexedAccess1 of 1005 in 6
Describe imagesUnderstand2 of 1002 in 7
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Hackensack.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Trades and home services
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On humanesociety.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On humanesociety.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On humanesociety.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Hackensack in the first words
The site is in Hackensack, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On humanesociety.org, name Hackensack in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On humanesociety.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.