- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
oldnorthstatemasonry.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Access, at 93 against the middle site's 91. 1 fix, 7 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 55,837 places up
- 74Now#153,242
- 81Add structured data#97,405
The top half of every site starts at 77. The middle site in Matthews, NC scores 86.
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Where it ranks
3 points take it into the top half.
Beside it on the board
- #156,097sofort.com74
- #156,098e6.com74
- #156,099oldnorthstatemasonry.com74
- #156,100zephyrquartet.com74
- #156,101deseretdigital.com74
6,505 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Matthews, NC
- #1britewayremodeling.com95
- #2locksmith-matthews-nc.com94
- #3watershedbuilders.com94
- #28oldnorthstatemasonry.com74
The middle site in Matthews, NC scores 86.
Where it stands
Each stage against the middle site. It trails on Understand and Act.
- Middle site
- 59
- Behind by
- 14
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 3
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read204424 fewer than typical
Links a page1213About typical
Words a page8039480% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in16 ms210 ms92% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each58,694 places up each
Add structured dataUnderstand19 of 201 in 3
Add a tap-to-call linkAct20 of 201 in 3
Worth 6 points50,035 places up
Use one main headingUnderstand20 of 201 in 4
Worth 2 points each17,342 places up each
Fix description lengthsUnderstand12 of 201 in 11
Describe imagesUnderstand11 of 202 in 7
Link straight to the final addressAccess19 of 201 in 2
Show 5 more fixes
Worth 1 point each9,824 places up each
Put the text in the HTMLAccess1 of 202 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Fix title lengthsUnderstand2 of 201 in 6
Add a way to get in touchAct1 of 201 in 2
Worth under a point each
Add depth to thin pagesUnderstand1 of 203 in 7
How AI reads this site
It reads as two things at once, trades and home services and nonprofits and charities, and neither wins. 5 changes would make it plainer.
It reads as
Trades and home servicesLevel with nonprofits and charities. It says it is in Matthews.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Nonprofits and charities
- Law firms
What an assistant reads first
Home pageWhat it says
TitleOld North State Masonry
DescriptionOld North State Masonry LLC is a leader in the commercial masonry industry, based in the growing region of Charlotte, North Carolina.
First headingNone in the HTML
OpeningNone in the HTML
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On oldnorthstatemasonry.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On oldnorthstatemasonry.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Name Matthews in the first words
The site is in Matthews, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On oldnorthstatemasonry.com, name Matthews in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On oldnorthstatemasonry.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Nonprofits and charities as well as Trades and home services. Mixed on one page, neither reads plainly.
Agent instructions
On oldnorthstatemasonry.com, find where the site mixes Trades and home services with Nonprofits and charities, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best concrete contractors near Matthews, NC? Its answer, and whether it cites oldnorthstatemasonry.com, shows here in a moment.