- Middle site
- 91
- Ahead by
- 5
Worth the mostSet each page's canonical address+2
nrastore.com
75 of 100ahead of 44% of the sites mttr has read
Its strongest stage is Access, at 96 against the middle site's 91. 1 fix, 7 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 57,902 places up
- 75Now#146,139
- 82Add structured data#88,237
The top half of every site starts at 77. The middle site in Fairfax, VA scores 84.
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Where it ranks
Held at 75 for its last 2 reads. 2 points take it into the top half.
Beside it on the board
- #146,428dutchsynergy.com75
- #146,429museumofeverydaylife.org75
- #146,430nrastore.com75
- #146,431sysresccd.org75
- #146,432eval-expression.net75
6,964 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Fairfax, VA
- #1ajlongelectric.com99
- #2fairfaxlocksmithstore.com97
- #3abdaircleaning.com97
- #72nrastore.com75
The middle site in Fairfax, VA scores 84.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 16
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page95137.4× typical
Words a page33939414% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in58 ms210 ms72% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each58,193 places up each
Add structured dataUnderstand100 of 1001 in 3
Add a tap-to-call linkAct99 of 1001 in 3
Worth 6 points49,132 places up
Use one main headingUnderstand100 of 1001 in 4
Worth 2 points each15,445 places up each
Set a share imageUnderstand100 of 1002 in 7
Fix description lengthsUnderstand50 of 1001 in 11
Set each page's canonical addressAccess22 of 1002 in 5
Show 4 more fixes
Worth 1 point each7,804 places up each
Match structured data to the pageUnderstand1 of 1003 in 7
Fix title lengthsUnderstand26 of 1001 in 6
Describe imagesUnderstand5 of 1002 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleNRA Store - Official Store of the National Rifle Association
DescriptionThe NRA Store is the official online shop of the National Rifle Association, offering a wide selection of high-quality products that reflect the values and principles of the Second Amendment. From apparel and accessories to collectibles and gifts, we have everything you need to show your support for the NRA and your pride as a responsible gun owner. Shop now and join the millions of Americans who trust the NRA Store for their pro-Second Amendment needs.
First headingJoin the NRA Customer Club for free!
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Rewrite the description
Its description is 457 characters and is cut off in results.
Agent instructions
On nrastore.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Fairfax in the first words
The site is in Fairfax, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On nrastore.com, name Fairfax in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On nrastore.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.