- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
fortsmithhomebuilders.com
Top 10%of the 263,585 sites mttr has read, at #20,617
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
Fix description lengths
91 now94 with itTop 5% from 93
#20,617to#7,43613,181 places up19 of its 19 pages fail it. 1 in 11 ranked sites pass it.
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The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
2 points take it into the top 5%.
Beside it on the board
- #20,615shinglerestorationservices.com91
- #20,616kregtool.com91
- #20,617fortsmithhomebuilders.com91
- #20,618rightwaystoneandcarpetcare.com91
- #20,619selectmesa.com91
5,721 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 5%
- 91Now#20,617
- 94Fix description lengthsTop 5%
1 fix. Top 5% starts at 93.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 19
Worth the mostFix description lengths+3
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read194425 fewer than typical
Links a page171332% above typical
Words a page44639413% above typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in58 ms210 ms72% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points13,181 places up
Fix description lengthsUnderstand19 of 191 in 11
Worth 2 points9,827 places up
Link straight to the final addressAccess18 of 191 in 2
Worth 1 point each5,518 places up each
Fix title lengthsUnderstand9 of 191 in 6
Set a share imageUnderstand13 of 192 in 7
Show 5 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand1 of 191 in 4
Describe imagesUnderstand1 of 192 in 7
Replace unsupported sales claimsTrust1 of 192 in 3
How AI reads this site
It reads closest to trades and home services, but only loosely. 3 changes would make it plainer.
It reads as
Trades and home servicesIt says it is in Fort Smith.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Law firms
- Real estate
What an assistant reads first
Home pageWhat it says
TitleHome - Greater Fort Smith Home Builders Association
DescriptionNone in the HTML
First headingGreater Fort Smith Association of Home Builders
OpeningPromoting quality housing, member services, and industry excellence.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On fortsmithhomebuilders.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On fortsmithhomebuilders.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On fortsmithhomebuilders.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.