- Middle site
- 91
- Behind by
- 8
Worth the mostFix pages that fail to load+4
formrobin.com
73 of 100ahead of 38% of the sites mttr has read
Its strongest stage is Understand, at 66 against the middle site's 59. 1 fix, 7 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 53,671 places up
- 73Now#159,581
- 80Add structured data#105,910
The top half of every site starts at 77. The middle site in Austin, TX scores 84.
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Where it ranks
Up 2,551 places since Oct 20, from #165,622. 4 points take it into the top half.
Beside it on the board
- #163,069junkcarcashquadcities.com73
- #163,070jopaintingcompany.com73
- #163,071formrobin.com73
- #163,072aternos.org73
- #163,073guttercleaningon.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Austin, TX
- #1excavatorpartsdirect.com100
- #2deckpatioaustin.com99
- #3zilkerroofing.com98
- #640formrobin.com73
The middle site in Austin, TX scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Act.
- Middle site
- 59
- Ahead by
- 7
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostLink to your profiles+1
- Middle site
- 57
- Behind by
- 24
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read104434 fewer than typical
Links a page41366% below typical
Words a page422394About typical
Rules failing somewhere1414About typical
Half its pages answer in109 ms210 ms48% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each57,161 places up each
Add structured dataUnderstand7 of 101 in 3
Add a tap-to-call linkAct7 of 101 in 3
Worth 4 points each32,109 places up each
Add a way to get in touchAct3 of 101 in 2
Fix pages that fail to loadAccess3 of 103 in 4
Worth 3 points24,464 places up
Fix title lengthsUnderstand4 of 101 in 6
Show 9 more fixes
Worth 1 point each9,993 places up each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 103 in 7
Link to your profilesTrustAbout the whole site4 in 7
Allow pages to be indexedAccess1 of 105 in 6
Set each page's canonical addressAccess1 of 102 in 5
Fix description lengthsUnderstand1 of 101 in 11
Set a share imageUnderstand1 of 102 in 7
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess1 of 101 in 2
How AI reads this site
It reads mostly as software and SaaS. 3 changes would make it plainer.
It reads as
Software and SaaSIt says it is in Austin.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Software and SaaS
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleForms that feel human - FormRobin
DescriptionCreate beautiful, high-converting forms with AI in under 60 seconds. Free forever plan with unlimited forms. No credit card required.
First headingForms that feel human
OpeningGenerate high-converting forms with AI in under 60 seconds.
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Software and SaaS. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On formrobin.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Software and SaaS. Keep the title under 60 characters and lead with the service, not the name.
- Name Austin in the first words
The site is in Austin, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On formrobin.com, name Austin in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On formrobin.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Software and SaaS), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.