- Middle site
- 91
- Behind by
- 10
Worth the mostSet each page's canonical address+7
discoversouthcarolina.com
Top 50%of the 263,587 sites mttr has read, at #105,927
It scores 80.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
80 now87 with itTop 25% from 85
#105,927to#46,66659,261 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 53,653 places since Oct 20, from #159,580. 5 points take it into the top quarter.
Beside it on the board
- #105,925zilberfamilyfoundation.org80
- #105,926courthousenews.com80
- #105,927discoversouthcarolina.com80
- #105,928backmarket.com80
- #105,929overlawyered.com80
8,417 sites score 80. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 80Now#105,927
- 87Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 2
Worth the mostAdd structured data+7
- Middle site
- 98
- Behind by
- 7
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1291310× typical
Words a page53839436% above typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in48 ms210 ms77% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points each59,261 places up each
Add structured dataUnderstand100 of 1001 in 3
Set each page's canonical addressAccess100 of 1002 in 5
Worth 3 points26,500 places up
Describe imagesUnderstand94 of 1002 in 7
Worth 2 points17,718 places up
Replace unsupported sales claimsTrust26 of 1002 in 3
Show 6 more fixes
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix description lengthsUnderstand18 of 1001 in 11
Fix title lengthsUnderstand15 of 1001 in 6
Use one main headingUnderstand5 of 1001 in 4
How AI reads this site
It reads mostly as hotels and travel. 4 changes would make it plainer.
It reads as
Hotels and travelIt says it is in Columbia.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleSouth Carolina Tourism Official Site | South Carolina Vacations
DescriptionExplore the official tourism site of SC & discover all the rich history, sandy beaches & family attractions a South Carolina vacation has to offer.
First headingNone in the HTML
OpeningThe best part of seeing her try something new? Watching it become her favorite.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Hotels and travel. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On discoversouthcarolina.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Hotels and travel. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On discoversouthcarolina.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Name Columbia in the first words
The site is in Columbia, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On discoversouthcarolina.com, name Columbia in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On discoversouthcarolina.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.