- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
ilocksmithservices.com
Top 25%of the 263,590 sites mttr has read, at #30,245
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
Add real images to content
90 now92 with itTop 10% from 90
#30,245to#15,08515,160 places up31 of its 47 pages fail it. 2 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Beside it on the board
- #30,243createcustommolds.com90
- #30,244askgem.com90
- #30,245ilocksmithservices.com90
- #30,246gutterking.com90
- #30,247newenglandreptilestore.com90
6,418 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 20
Worth the mostAdd real images to content+2
- Middle site
- 98
- Behind by
- 4
Worth the mostShow sources on guides+1
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read4744About typical
Links a page20131.5× typical
Words a page46339417% above typical
Rules failing somewhere17143 more than typical
Half its pages answer in131 ms210 ms38% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
17 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each15,160 places up each
Add real images to contentUnderstand31 of 472 in 3
Fix description lengthsUnderstand42 of 471 in 11
Link straight to the final addressAccess45 of 471 in 2
Worth 1 point each10,162 places up each
Answer the first question right under itUnderstand3 of 471 in 121
Show sources on guidesTrust3 of 471 in 2
Put figures in tablesUnderstand3 of 471 in 28
Add breadcrumb dataUnderstand31 of 471 in 2
Set a share imageUnderstand45 of 472 in 7
Fix title lengthsUnderstand10 of 471 in 6
Use one main headingUnderstand3 of 471 in 4
Fix pages that fail to loadAccess1 of 473 in 4
Show 6 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Add a way to get in touchAct1 of 471 in 2
Replace unsupported sales claimsTrust1 of 472 in 3
How AI reads this site
It reads mostly as trades and home services. 2 changes would make it plainer.
It reads as
Trades and home servicesIt says it is a locksmith.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleProfessional Locksmith in South East London | iLocksmith - Emergency Services 7am-10pm
DescriptionProfessional locksmith services across South East London SE postcodes. Emergency lockouts, residential, commercial, UPVC, mortise locks, safes, bailiffs, evictions & burglary repairs. Licensed & insured. Call 020 8050 5972
First headingYour Trusted Professional Locksmith in South East London
OpeningComplete locksmith solutions for homes, businesses, and emergencies across all SE postcode areas. Licensed technicians available 7am-10pm daily for all your security needs.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On ilocksmithservices.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 222 characters and is cut off in results.
Agent instructions
On ilocksmithservices.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.