- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
kniferiver.com
77 of 100ahead of 47% of the sites mttr has read
Its strongest stage is Understand, at 73 against the middle site's 59. 1 fix, 8 points, take it to 85, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 68,578 places up
- 77Now#130,962
- 85Add a way to get in touch#62,384
The top half of every site starts at 77. The middle site in West Fargo, ND scores 81.
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Where it ranks
Held at 77 for its last 3 reads.
Beside it on the board
- #137,698davesappliance-wi.com77
- #137,699kyoto-car-rental.com77
- #137,700kniferiver.com77
- #137,701rcastlecontractorservices.com77
- #137,702oilpaintings-sales.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads West Fargo, ND
- #1fargoremodeling.com96
- #2industrialbuilders.com91
- #3precisionpe.com90
- #14kniferiver.com77
The middle site in West Fargo, ND scores 81.
Where it stands
Each stage against the middle site. It trails on Act.
- Middle site
- 59
- Ahead by
- 14
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Behind by
- 38
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read924448 more than typical
Links a page171328% above typical
Words a page8433942.1× typical
Rules failing somewhere20146 more than typical
Half its pages answer in763 ms210 ms263% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points75,316 places up
Add a way to get in touchAct84 of 921 in 2
Worth 4 points40,443 places up
Add a tap-to-call linkAct59 of 921 in 3
Worth 2 points each23,368 places up each
Phrase headings as questionsUnderstand51 of 921 in 10
Match structured data to the pageUnderstand43 of 923 in 7
Link straight to the final addressAccess89 of 921 in 2
Show 15 more fixes
Worth 1 point each14,897 places up each
Answer the first question right under itUnderstand8 of 921 in 121
Describe imagesUnderstand51 of 922 in 7
Fix title lengthsUnderstand36 of 921 in 6
Use one main headingUnderstand21 of 921 in 4
Fix description lengthsUnderstand20 of 921 in 11
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link to pages from related contentUnderstand12 of 925 in 6
Set a share imageUnderstand20 of 922 in 7
Replace unsupported sales claimsTrust5 of 922 in 3
Fix pages that fail to loadAccess2 of 923 in 4
Allow pages to be indexedAccess1 of 925 in 6
Add depth to thin pagesUnderstand1 of 923 in 7
Set each page's canonical addressAccess1 of 922 in 5
How AI reads this site
It reads as two things at once, agencies and studios and online shops, and neither wins. 4 changes would make it plainer.
It reads as
Agencies and studiosLevel with online shops. It says it is an organization in West Fargo.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Agencies and studios
- Online shops
- Law firms
What an assistant reads first
Home pageWhat it says
TitleKnife River - A Construction Materials & Contracting Company
DescriptionKnife River provides construction materials and contracting services in the western, central, and southern U.S. Looking for a reliable construction company to build the roads, bridges, and airport runways that connect you to where you want to go? Look no further than Knife River!
First headingConstruction Materials and Contracting Services
OpeningWe believe in building strong teams that, in turn, build strong communities. We are committed to making a difference.
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Agencies and studios. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On kniferiver.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Agencies and studios. Keep the title under 60 characters and lead with the service, not the name.
- Rewrite the description
Its description is 280 characters and is cut off in results.
Agent instructions
On kniferiver.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Fargo in the first words
The site is in West Fargo, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On kniferiver.com, name West Fargo in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Online shops as well as Agencies and studios. Mixed on one page, neither reads plainly.
Agent instructions
On kniferiver.com, find where the site mixes Agencies and studios with Online shops, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best general contractors near West Fargo, ND? Its answer, and whether it cites kniferiver.com, shows here in a moment.