- Middle site
- 91
- Behind by
- 16
Worth the mostSet each page's canonical address+6
austinallies.org
59 of 100ahead of 16% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 3 fixes, 21 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
3 fixes, 113,609 places up
- 59Now#219,551
- 67Add a way to get in touch#191,350
- 74Add structured data#153,092
- 80Set each page's canonical address#105,942
The top half of every site starts at 77. The middle site in Austin, TX scores 84.
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Where it ranks
Held at 59 for its last 2 reads. 18 points take it into the top half.
Beside it on the board
- #220,097typeof.net59
- #220,098bitbrush.com59
- #220,099austinallies.org59
- #220,100sillybeanies.neocities.org59
- #220,101arkansas-electricservice.com59
3,360 sites score 59. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Austin, TX
- #1excavatorpartsdirect.com100
- #2deckpatioaustin.com99
- #3zilkerroofing.com98
- #743austinallies.org59
The middle site in Austin, TX scores 84.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 52
Worth the mostAdd a way to get in touch+8
Against a typical site
The readThis siteTypicalAgainst typical
Pages read36448 fewer than typical
Links a page27132.1× typical
Words a page32939416% below typical
Rules failing somewhere1414About typical
Half its pages answer in90 ms210 ms57% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 8 points28,749 places up
Add a way to get in touchAct32 of 361 in 2
Worth 7 points24,766 places up
Add structured dataUnderstand35 of 361 in 3
Worth 6 points each20,442 places up each
Set each page's canonical addressAccess35 of 362 in 5
Add a tap-to-call linkAct35 of 361 in 3
Worth 3 points each9,476 places up each
Fix description lengthsUnderstand35 of 361 in 11
Describe imagesUnderstand35 of 362 in 7
Worth 2 points6,431 places up
Link straight to the final addressAccess34 of 361 in 2
Show 7 more fixes
Worth 1 point each3,296 places up each
Set a share imageUnderstand32 of 362 in 7
Fix title lengthsUnderstand15 of 361 in 6
Use one main headingUnderstand8 of 361 in 4
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand1 of 363 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess1 of 363 in 4
How AI reads this site
It reads mostly as nonprofits and charities. 3 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Austin.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitleAustin Allies - Welcome to Austin Allies!
DescriptionNone in the HTML
First headingSupport Austin Allies
OpeningWelcome to our online family volunteer hub!
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On austinallies.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On austinallies.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On austinallies.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.