- Middle site
- 91
- Behind by
- 4
Worth the mostFix pages that fail to load+2
carlsonsfishery.com
69 of 100ahead of 29% of the sites mttr has read
Its strongest stage is Understand, at 62 against the middle site's 59. 1 fix, 9 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,020 places up
- 69Now#181,827
- 78Add a way to get in touch#122,807
The top half of every site starts at 77. The middle site in Leland, MI scores 69.
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Where it ranks
8 points take it into the top half.
Beside it on the board
- #185,138aacconcrete.net69
- #185,139yer.com69
- #185,140carlsonsfishery.com69
- #185,141stationery.pizza69
- #185,142deedeehost.com69
5,238 sites score 69. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Leland, MI
- #1lelandlodge.com79
- #2lelandmi.com77
- #3bluebirdleland.com77
- #5carlsonsfishery.com69
The middle site in Leland, MI scores 69.
Where it stands
Each stage against the middle site. It trails on Access and Act.
- Middle site
- 59
- Ahead by
- 3
Worth the mostFix title lengths+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 57
Worth the mostAdd a way to get in touch+9
Against a typical site
The readThis siteTypicalAgainst typical
Pages read154429 fewer than typical
Links a page81338% below typical
Words a page12239469% below typical
Rules failing somewhere1414About typical
Half its pages answer in254 ms210 ms21% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 9 points62,333 places up
Add a way to get in touchAct12 of 151 in 2
Worth 7 points46,531 places up
Add a tap-to-call linkAct12 of 151 in 3
Worth 3 points each19,516 places up each
Fix title lengthsUnderstand12 of 151 in 6
Fix description lengthsUnderstand12 of 151 in 11
Worth 2 points each13,718 places up each
Use one main headingUnderstand4 of 151 in 4
Fix pages that fail to loadAccess3 of 153 in 4
Show 8 more fixes
Worth 1 point each8,401 places up each
Set a share imageUnderstand9 of 152 in 7
Describe imagesUnderstand4 of 152 in 7
Set each page's canonical addressAccess2 of 152 in 5
Worth under a point each
Put the text in the HTMLAccess1 of 152 in 3
Settle on one addressAccessAbout the whole site2 in 3
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 153 in 7
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleCarlson's Fish
DescriptionNone in the HTML
First headingNone in the HTML
OpeningFor more than a century now, the Carlson family has operated this fishery in beautiful northwestern Michigan. Starting with Nels, who emigrated from Norway, to Will, Lester, Bill and now fifth generation Nels Carlson, they’ve handed down the tradition, adapted and transformed…
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On carlsonsfishery.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On carlsonsfishery.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Leland in the first words
The site is in Leland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On carlsonsfishery.com, name Leland in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.