- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
bostonroofing.com
#1 of 6sites in Natick, Massachusetts
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
90 now96 with itTop 10% from 90
#27,305to#3,18524,120 places up34 of its 34 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Beside it on the board
- #27,303anthemauto.com90
- #27,304panicproof.com90
- #27,305bostonroofing.com90
- #27,306irondequoitinn.com90
- #27,307aaacleaninggenies.com90
6,418 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
First in Natick, MA
- #1bostonroofing.com90
- #2metrowestpowerwash.com89
- #3shubhkitchen.com85
The middle site in Natick, MA scores 81.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 30
Worth the mostFix description lengths+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read344410 fewer than typical
Links a page111312% below typical
Words a page5439486% below typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in98 ms210 ms53% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points24,120 places up
Add a tap-to-call linkAct34 of 341 in 3
Worth 2 points12,221 places up
Fix description lengthsUnderstand23 of 341 in 11
Worth 1 point7,222 places up
Describe imagesUnderstand6 of 342 in 7
Show 4 more fixes
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 343 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Set a share imageUnderstand1 of 342 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleBOSTON ROOFING, Commercial roofers in Greater Boston Area
DescriptionOur commercial roofing projects: Find out more about projects. This is our promise to deliver exceptional results and a professional project completion. Expert at handling everything from prep to clean up and we leave the site absolutely clean. We are bonded, insured and all of our roofers must pass a background check
First headingHome
OpeningWe promise to deliver exceptional results and a professional project completion. We handle everything from prep to clean up and we leave the site absolutely clean. We are licensed and fully insured.
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “BOSTON ROOFING, Commercial roofers in Greater Boston Area” and “Home”.
Agent instructions
On bostonroofing.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Rewrite the description
Its description is 319 characters and is cut off in results.
Agent instructions
On bostonroofing.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Natick in the first words
The site is in Natick, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On bostonroofing.com, name Natick in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On bostonroofing.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best roofing companies near Natick, MA? Its answer, and whether it cites bostonroofing.com, shows here in a moment.