- Middle site
- 91
- Behind by
- 3
Worth the mostPut the text in the HTML+1
Top 25%of the 76,765 sites of up to 10 pages, at #8,871
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
83 now89 with itTop 25% from 85
#80,060to#32,22447,836 places up5 of its 5 pages fail it. 1 in 3 ranked sites pass it.
Up 66,054 places since Oct 20, from #146,114. 2 points take it into the top quarter.
8,778 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 25% starts at 85.
Each stage against the middle site. It trails on Access and Understand and Trust.
Worth the mostPut the text in the HTML+1
Worth the mostAdd structured data+6
Worth the mostEach fix here is worth under a point
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
11 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads closest to nonprofits and charities, but only loosely. 4 changes would make it plainer.
Nonprofits and charitiesIt says it is in Pasadena.
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
On support.laist.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
The home page has no description, so a search result and an assistant make one up from the page.
On support.laist.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
The site is in Pasadena, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On support.laist.com, name Pasadena in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On support.laist.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.